We’re a crew of hikers, campers, dog-walkers, anglers, hunters, bikers and folks that just want to get out there. We believe that life’s mission is to do what you love, where you love, with the people you love. For us, that means brewing the best beer we can, in the best place on Earth: Michigan’s Upper Peninsula. We put a lot of thought into brewing beer that reflects what we love about where we live. We have the unique opportunity to try and capture an experience—a sense of place—in each and every beer, and we take it seriously. That’s not to say we don’t have a lot of fun. The U.P. is full of adventures and we love making beer that makes those adventures even better. A little more about us: our founder—Larry Bell of Bell’s® Brewery—had always dreamed of opening a brewery in the Upper Peninsula—little clues of those dreams can be found in many of the classic Bell’s brands, which pay tribute to the U.P. in their names and label artwork. His dream became a reality when we broke ground on our 20 BBL brewhouse in 2013 and we haven't looked back since.