Insurance Services of the Heartland got its start as Parman Insurance Services. Though it has operated under several names, the agency was originally established in 1899 and is recognized by Missouri Association of Independent Agents as the oldest independent agency in the state. Now known as Insurance Services of the Heartland, we are still located in Bethany. Our Independence Is Our Strength When you buy a car you look for the best value; the car that meets your needs at a fair price. Why not buy insurance the same way? An independent agent has a selection of companies to ensure you get the best coverage at the best price. When you buy insurance, whether it’s for your home, car or business, you want an advocate who will properly assess the risk you face and give you an objective analysis of the marketplace. It’s up to you to make the final choice. Insurance Services of the Heartland represents a variety of companies, enabling us to compare many factors before recommending coverage with a specific carrier. Our mission is to provide comprehensive protection with outstanding service. With Insurance Services of the Heartland the customer is the heart of our business.