I help companies get strong results from advertising. Please visit my website, then you can download my free ebook, "Advertising for Results." Obviously, most marketing activities fail, so I take a different approach: I go step-by-step and create successful campaigns. Businesses rely on me to increase their response rates, and I do that. With me around, advertisers get a much better Return on Investment (ROI) from marketing. Sure, I have all the expected capabilities of a marketing person, but the main thing is: I produce better numbers. Backgrounder: In 1985, I graduated from the University of Missouri Journalism School, and I live in Chicago.