Created in 1986 by the Mehta family, the Shaneel Group began as a business specialising in the supply and distribution of branded fine fragrance to independent retailers. As the retail sector evolved and the market place shifted to include the large retail chains and high street giants, our success came through the supply of goods at competitive prices and an understanding of the needs of the consumer and the manufacturers. Over the years we have built a solid reputation in the industry and now pride ourselves on working with the same companies and customers today that have grown with the business from its inception. Customer satisfaction is paramount and we ensure that all our business relationships are based on trust, reliability and consistent supply. Operating out of state-of-the-art premises on the out skirts of London, Shaneel is a privately owned family run business with solid values and an entrepreneurial spirit. The company now has a support network with representation in various regions across Europe, Asia Pacific, Russia, North and South America, the Middle East and India. Dedicated offices in the USA, Germany, Dubai and Australia ensure un-rivalled distribution facilities. Companies within the group include Shaneel Enterprises, Mayfair Perfumes, Designer Parfums, Worth Paris and DDF Skincare. We are also one of the very few fragrance companies that have a talented in-house perfumer who creates new scents for the modern market and pays homage to the great traditions of the past.