InTribe developed DigitalMatch, the digital platform that provides B2C corporations with every insight about consumers, to take strategic consumer-centric decisions, based on data and pieces of information from big data (open data and company owned data). DigitalMatch discloses the potential of consumer insight data intelligence and is an aggregator of data, insights and information on consumers, composed by 2 solutions: 1. INSIGHT SCOUTER - ready-to-use information collected and processed by InTribe on 12 B2C sectors, with focus on: - consumption habits, media usage, lifestyles and much more about 4 generations (Generation Z, Millennials, Generation X and Baby Boomers) - Consumer personas (tracked based on purchasing power, digital skills and lifestyles) - Customer journey to buy B2C services and products - social networks usage data - enabling technologies usage data (smartphones, PCs, voice assistants, tablets, etc.) - online tribes for each sector (with influencers, storytelling and communication dynamics) 2. HYPER-LOCAL INSIGHTS - through our proprietary Gamified Surveys tool we enable B2C corporations to track customers and potential customers data within: - the points of sale - web sites - APPs The tracking is ongoing (12 months project) and it consists of one or more surveys conveyed online and easily usable by smartphone (via QR Code or tablet within the point of sale). Each touchpoint can have a unique data visualization link and the head office can periodically receive combined reports. Thanks to InTribe’s consumer insights solutions, B2C corporations benefit from both market and consumer scenario data (Insight scouter) and data from its customers / potential customers (Hyper-local insights). The data provided by DigitalMatch solutions are useful to address strategic decisions of multiple company departments: - Consumer insight - Marketing - Digital Marketing - Communication and advertising - Retail management - Customer care