Magenta Keys LLC is an insights and innovation company. With the power of Magenta thinking, we help teams insightfully interpret and create powerful connections across customer behavior, voice of customer, trends, and category knowledge. These insightful connections help teams clarify problems, immerse in customer needs, illuminate strategy and innovation opportunities, and create actionable plans. We actively listen, guide, and collaborate with your team to unlock new business opportunities and drive growth. Why Magenta? Magenta represents the critical role of insightful connections that spark new perspective. Magenta is a "created" color with no wavelength in the visible light spectrum. Usually, when your brain sees two different colors, you perceive the color with the wavelength halfway in-between. However, when your brain sees red and violet, you don't see green, the wavelength in the middle. Instead, your brain creates the color Magenta. We can help you "Find Your Magenta" through: CUSTOM WORKSHOP FACILITATION - Moving your team from vague to vision to action PROJECT MANAGEMENT - Driving projects with increased clarity, productivity, and innovation QUALITATIVE MARKET RESEARCH - Achieving an in-depth understanding of customer needs and identifying actionable opportunities