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Score a lead, map the buying group, draft outreach to every stakeholder

Built by: Lusha
Time to build: 3 min
Difficulty: Medium
Tools: Claude ▪ Lusha
Type: Prompt

Example outputs in this play are illustrative — they reflect the structure, fields, and format of real Lusha connector output, but were not pulled from a live session. Run the chain with your own lead and connectors to see live results.

Scoring a lead without acting on it is wasted signal. Mapping a buying group without reaching out to it is wasted research. This play runs all three motions in one pass: Claude scores the lead against your ICP, and only if it scores High fit does it continue — mapping the verified buying group via Lusha, then drafting a personalized first-touch message to every stakeholder the map finds. A Medium or Low-fit lead stops after the score, so the deeper, more expensive steps only run on accounts worth the investment.

How to set it up

1

Install all three skills in the same Claude Project

Make sure the ICP Score and Route Skill, the Buying Group Skill, and the Outreach Personalization Skill are all installed, with the Lusha in Claude connector active in the same Project.

2

Provide the lead and your ICP criteria

Give Claude the company name or domain, plus your ICP — industry, size, funding stage, seniority, geography — or reference a saved ICP if you already have one stored in the Project.

3

Send the prompt

Claude scores the lead first. If it’s High fit, it automatically maps the buying group via Lusha, then drafts a personalized message for every stakeholder found. Medium and Low-fit leads stop after the score.

The prompt

Open in Claude Open in ChatGPT

Requires all three skills installed, plus the Lusha in Claude connector.

Run the ICP Score and Route Skill on the following lead.

Lead or account: [company name or domain]
My ICP criteria: [industry, size, funding stage, seniority,
geography — or reference your saved ICP if you have one]

If the score comes back High fit only, continue the chain:

Step 2 — run the Buying Group Skill on this same account.
Deal stage: [discovery / early evaluation / no deal yet —
this is a new lead]

Step 3 — for every verified contact the Buying Group Skill
returns, run the Outreach Personalization Skill to draft
a first-touch message. What I sell: [one sentence —
product and the problem it solves]. Target outcome:
book a 20-minute discovery call.

If the lead scores Medium or Low, stop after step 1 and
return only the score and reasoning — do not continue
the chain.

Return:
1. The ICP score and reasoning
2. (If High fit) The full buying group map with verified
   contacts and roles
3. (If High fit) One personalized message per stakeholder
   found, each calibrated to their specific role

What you'll get back

For a High-fit lead, a complete path from score to ready-to-send outreach for every stakeholder in the buying group.

StepOutput
ICP scoreHigh fit — matches industry, size, and funding stage criteria
Buying group — ChampionR.M., VP of Sales, verified, tenure 6 weeks
Buying group — Economic BuyerJ.K., CFO, verified, tenure 2 years
Message to R.M.Hook: new role + SDR hiring surge. 87 words.
Message to J.K.Hook: budget framing, outcome-led, under 80 words.

Example output is illustrative — real output runs the live three-skill chain against your actual lead.

Why use Lusha in Claude

This is the closest a single Claude conversation gets to the full inbound-to-outreach motion most RevOps teams build with three separate tools. Scoring a lead without acting on it is wasted signal. Mapping a buying group without reaching out to it is wasted research. Writing outreach to one contact when the deal genuinely needs three is wasted opportunity.

The conditional gate after step 1 matters as much as the chain itself. Running Buying Group and Outreach Personalization on a Low-fit lead burns Lusha credits and rep attention on an account that was never going to convert. The chain only continues when the ICP score justifies the deeper investment — so the output stays proportional to the opportunity, not uniform across every inbound lead regardless of fit.

The tone calibration in the final step is what makes the output usable without editing. A Champion who joined six weeks ago gets a different opening than a CFO who’s been in seat for two years — same account, same signal context, two genuinely different messages because the skill reads seniority and tenure before it writes a word.

FAQ

  • What if the Buying Group Skill only finds one contact, not a full committee?

    Skill only finds one contact, not a full committee?The chain still runs — Outreach Personalization drafts a message for whoever was found. A single-contact buying group is itself useful information; it tells you coverage is thin before you’ve sent anything.

  • Can I run this on a batch of leads instead of one at a time?

    Yes, paste a short list and Claude will run the full chain on each lead independently, skipping the deeper steps for any that score Medium or Low. For larger batches, ten or fewer leads per request keeps the output manageable to review.

  • Does this replace my existing lead routing process?

    No — this is a research and drafting accelerator, not a system of record. The output is ready-to-send copy and a verified buying group map; you still send the messages and log the activity in your CRM.

  • What if I want a different target outcome than booking a call?

    Change the target outcome line in the prompt — “request a referral to the right contact” or “share a relevant resource” work just as well as the trigger for Outreach Personalization.

Related Prompts

Ready to run this?

One data connection. Works in Claude, ChatGPT, your CRM, or any agent you build.

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