The Outreach Personalization Skill takes any contact — a name and company, an email, or a LinkedIn URL — verifies their current profile via the Lusha in Claude connector, checks for live buying signals at their account, and writes a first message that couldn’t have been sent to anyone else. Not a template with a first name swapped in. A message built around a specific signal, a specific role, and a specific moment at a specific company.
The difference between a message that gets a reply and one that gets ignored is almost always specificity. A rep who references a VP of Sales’s new role, their company’s recent hiring surge, and a relevant customer outcome in a similar position will get a response rate that a rep sending the same template to 500 contacts will never match. The problem is that level of personalization has always taken 20 minutes per contact. This skill does it in seconds — because the research, the verification, and the writing happen in one pass.
The skill writes one message per contact: a subject line, a body under 120 words, and a single low-friction call to action. If stacked signals are present at the account, the strongest one leads. If the contact is a recent hire, the message opens with the new role. If a funding event just closed, the message opens with the round. The signal determines the opening. The product determines the relevance. The contact determines the tone.
What it does
- Contact verification — Confirms the contact is still in seat, their current title, and their tenure before writing a word. If the contact has departed, flags it immediately rather than writing a message that will bounce or land with the wrong person.
- Live signal pull — Checks for buying signals at the account right now — executive moves, funding events, hiring surges, intent spikes — and uses the strongest one as the opening hook. No signal means no forced hook — the message leads with the contact’s role and a relevant outcome instead.
- Seniority-calibrated tone — C-suite messages are shorter, more direct, and lead with business outcomes. VP and director messages are peer-to-peer and lead with the specific signal. Manager-level messages lead with the problem and the practical fix.
- Single strong CTA — Every message ends with one ask. Not “let me know if you’d like to connect” — a specific, low-friction request tied to the signal and the outcome. A 20-minute call. A specific question. A relevant resource worth reading before a decision gets made.
- Batch mode — Pass a list of contacts and the skill processes each one individually, returning a personalized message per contact rather than a single template applied to all of them.
Use cases
First touch on a signal-triggered prospect
A signal just fired at a target account. You have the contact. You need the message. Run the skill with the contact identifier and the signal as context — it verifies the contact, confirms the signal, and writes the first message in one pass. No tab-switching, no research, no template filling.
Personalizing a list before a sequence
You have a list of 20 accounts ready to enter a sequence. Instead of sending them all into the same step one, run the skill on each contact to generate a personalized opening message. The sequence handles steps two through five. Step one is the one that determines whether there is a step two.
Re-engagement after a signal change
A contact you’ve reached out to before just got promoted, changed companies, or had a funding event at their account. The previous outreach didn’t land — but the context has changed. Run the skill with the new signal as context and it writes a message that acknowledges the change without referencing the previous attempt.
