Build a verified ABM target list from a campaign brief
Images on this page are for illustrative purposes only. Example outputs in this play are illustrative — the structure, fields, and format reflect real Lusha connector output, but were not pulled from a live session. Run the prompt with your own campaign brief and connectors to see live results. Personal details in any live examples are masked or abbreviated for privacy.
A verified ABM target list built from a campaign brief combines Lusha’s firmographic data, contact validation, and buying signals to tier accounts by activation priority — Tier 1 for direct outreach and paid, Tier 2 for sequences, Tier 3 for research. This Claude prompt takes any campaign brief — ICP, persona, region, industry — runs it through Lusha to find matching accounts, layers on signal scores per account, validates the right contact at each one, and posts the tiered list to Slack before the campaign team’s next stand-up.
The prompt
This prompt may contain placeholders — look for [BRACKETS] and fill them in.
<context>
I have a campaign brief and I need a verified ABM target list — the right accounts and the right contacts at each one, enriched with firmographic data and layered with buying signals. The list needs to be campaign-ready: accounts tiered by signal strength, contacts validated, ready for paid, outbound, or personalized outreach.
My campaign brief:
- Campaign name or goal: [e.g. "Q3 pipeline push — mid-market SaaS RevOps"]
- Target industry: [e.g. "B2B SaaS" / "Fintech" / "Multiple — list them"]
- Target company size: [e.g. "200–1,000 employees"]
- Target geography: [e.g. "US and Canada" / "EMEA" / "Global"]
- Target persona: [e.g. "VP of Revenue Operations, Head of Sales Operations, Director of RevOps"]
- Seniority floor: [e.g. "Director and above" / "VP and above"]
- Number of accounts to build: [e.g. "50" / "100" / "as many as possible"]
- Named accounts to include: [PASTE LIST OR "none"]
- Accounts to exclude: [e.g. "existing customers, current pipeline"]
- Slack channel for output: [CHANNEL NAME OR "return as list only"]
</context>
<task>
1. Use Lusha to find companies matching the campaign brief criteria:
- Industry, headcount range, and geography as specified
- Exclude any accounts listed in the exclusion field
2. For each company found, check Lusha's signals layer for buying activity in the last 30 days:
- Funding event (Series A or later)
- New exec hire in the target function
- Headcount growth 15%+ in the target function
- M&A as acquirer
Assign a signal score: HIGH (2+ signals), MEDIUM (1 signal), NONE (no signal)
3. For each account, find the right contact matching the target persona:
- Most senior verified contact in the target function
- Secondary contact if available (evaluator or champion level)
- Verified work email and direct mobile for each
4. Build the ABM target list with three tiers:
- TIER 1: signal score HIGH + primary contact verified — prioritise for personal outreach and paid
- TIER 2: signal score MEDIUM or NONE + primary contact verified — include in campaign sequences
- TIER 3: account matches ICP but contact unverified or below seniority floor — research before activating
5. Return:
- Full tiered account list with verified contacts, firmographics, signals, and recommended channel per tier
- Summary: X Tier 1, X Tier 2, X Tier 3
- Top 10 accounts to activate first — named accounts with named contacts
- Any named accounts from the brief with no verified contact found
6. If Slack channel specified: post campaign summary — total accounts, tier breakdown, top 10, list attached.
</task>
<constraints>
- Only Lusha-verified contacts. No format guesses, no unverified emails.
- TIER 1 requires both a signal AND a verified decision-maker. Don't inflate the tier.
- Exclusion list applied before any output — don't include existing customers or current pipeline.
- Top 10 must be named accounts with named contacts.
</constraints>What you'll get back
The situation: A demand gen manager is planning a Q3 pipeline push targeting mid-market B2B SaaS companies in the US — VP of RevOps and above, 200–1,000 employees. Existing customers and current pipeline excluded. Output posted to #demand-gen.
Campaign summary — posted to #demand-gen
Q3 pipeline push — mid-market SaaS RevOps Built: May 28, 2026 · Total accounts: 8 · Existing customers and pipeline excluded
12 Tier 1 · 24 Tier 2 · 9 Tier 3 (illustrative totals)
TIER 1 — activate first · personal outreach + paid
| Account | Size | Contact | Signal | Channel |
|---|---|---|---|---|
| Dunmore Analytics | 580 | T.K., VP of Sales | Series B · 18 days ago + hiring surge | Direct outreach + LinkedIn paid |
| Crestline Software | 340 | R.V., VP RevOps | New CRO hired 12 days ago + headcount +22% | Direct outreach + paid retargeting |
| Falcrest Tech | 380 | P.N., VP Revenue Operations | Series A · 9 days ago | Direct outreach |
All Tier 1 contacts verified · direct dials available · illustrative example
TIER 2 — campaign sequences
| Account | Size | Contact | Signal | Channel |
|---|---|---|---|---|
| Ashford Platforms | 420 | M.L., Head of Sales Operations | No signal — ICP fit | Email sequence |
| Briarway SaaS | 290 | P.O., VP of Sales | No signal — ICP fit | Email sequence |
| Greenway Cloud | 510 | J.A., SVP of Sales | No signal — ICP fit | Email sequence |
| Halcyon Data | 470 | S.P., VP RevOps | No signal — ICP fit | Email sequence |
TIER 3 — research before activating
Elmont Systems — Director of RevOps only found (below VP floor) · find VP before activating Waverly Digital — no verified contact found in RevOps function · manual research needed
Top 10 accounts to activate this week:
- Dunmore Analytics — T.K. · Series B + hiring surge · call and LinkedIn ad today
- Crestline Software — R.V. · new CRO + headcount surge · call today
- Falcrest Tech — P.N. · fresh Series A · call this week 4–10: Tier 2 accounts in order of company size
Illustrative example — fictional company names used. Run with your own campaign brief to see live results.
Why use Lusha in Claude
Lusha in Claude connects the campaign brief directly to the verified data layer — no manual list pulling, no spreadsheet cleaning, no waiting for a data team. The signal layer is what separates this from a standard list build: Dunmore Analytics has a Series B and a hiring surge — that’s two simultaneous signals that make it a Tier 1 account regardless of where it sits in the CRM. A demand gen team that builds its ABM list from verified signals rather than static firmographics concentrates paid spend and personal outreach where buying intent is highest. The exclusion field is equally critical — existing customers and current pipeline appearing in a paid campaign is a trust and budget problem. Lusha’s verified data confirms account status before a single ad impression is served.
Data drawn from 300M+ verified contacts under GDPR, CCPA, SOC 2, ISO 27701, ISO 31700, and TRUSTe.
FAQ
How is this different from the prospect list plays in the Prospecting category?
The prospecting plays are built for sales reps — the output is a call list, a verified contact, or a cold outreach sequence. This play is built for marketing — the output is a tiered campaign list with channel recommendations per tier, signal scoring per account, and a Slack summary for the campaign team. Different audience, different output format, different activation workflow.
What should I do with Tier 3 accounts?
Tier 3 accounts match the ICP but either have no verified contact at the right seniority level or the contact couldn’t be confirmed. Don’t exclude these accounts from the campaign — run each one through the find the decision-maker prompt to identify the right contact before activating. A Tier 3 account that gets a verified contact becomes a Tier 2 account.
Can I run this for a named account list rather than a criteria-based search?
Yes — paste the named account list in the “named accounts to include” field and leave the criteria fields blank. Lusha validates each account, enriches with firmographics and signals, finds the right contact per account, and tiers the list by signal strength.
How often should I rebuild the ABM list?
Monthly for active campaigns. Signal data changes — a Tier 2 account that closes a funding round becomes Tier 1 the following week. Running the prompt monthly keeps the tier assignments current and the campaign spend concentrated on the right accounts.
What's the recommended channel per tier?
The prompt suggests channels based on signal strength and contact seniority — Tier 1 typically gets direct personal outreach and paid social retargeting, Tier 2 gets email sequences and display, Tier 3 gets nurture. These are recommendations — the campaign team overrides based on budget and channel availability.
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