The situation: A demand gen manager is planning a Q3 pipeline push targeting mid-market B2B SaaS companies in the US — VP of RevOps and above, 200–1,000 employees. Existing customers and current pipeline excluded. Output posted to #demand-gen.
Campaign summary — posted to #demand-gen
Q3 pipeline push — mid-market SaaS RevOps Built: May 28, 2026 · Total accounts: 8 · Existing customers and pipeline excluded
12 Tier 1 · 24 Tier 2 · 9 Tier 3 (illustrative totals)
TIER 1 — activate first · personal outreach + paid
| Account | Size | Contact | Signal | Channel |
|---|
| Dunmore Analytics | 580 | T.K., VP of Sales | Series B · 18 days ago + hiring surge | Direct outreach + LinkedIn paid |
| Crestline Software | 340 | R.V., VP RevOps | New CRO hired 12 days ago + headcount +22% | Direct outreach + paid retargeting |
| Falcrest Tech | 380 | P.N., VP Revenue Operations | Series A · 9 days ago | Direct outreach |
All Tier 1 contacts verified · direct dials available · illustrative example
TIER 2 — campaign sequences
| Account | Size | Contact | Signal | Channel |
|---|
| Ashford Platforms | 420 | M.L., Head of Sales Operations | No signal — ICP fit | Email sequence |
| Briarway SaaS | 290 | P.O., VP of Sales | No signal — ICP fit | Email sequence |
| Greenway Cloud | 510 | J.A., SVP of Sales | No signal — ICP fit | Email sequence |
| Halcyon Data | 470 | S.P., VP RevOps | No signal — ICP fit | Email sequence |
TIER 3 — research before activating
Elmont Systems — Director of RevOps only found (below VP floor) · find VP before activating Waverly Digital — no verified contact found in RevOps function · manual research needed
Top 10 accounts to activate this week:
- Dunmore Analytics — T.K. · Series B + hiring surge · call and LinkedIn ad today
- Crestline Software — R.V. · new CRO + headcount surge · call today
- Falcrest Tech — P.N. · fresh Series A · call this week 4–10: Tier 2 accounts in order of company size
Illustrative example — fictional company names used. Run with your own campaign brief to see live results.