“I know the company, who do I call?” is the question every rep starts with. The answer used to be ten minutes on LinkedIn, a guess at the email format, and a generic opening line. Lusha in Claude finds the verified contact in the right function, checks what’s happening at the account right now, and drafts an email referencing the specific signal — in about 90 seconds and 3 credits.
The senior contact flag at the end is the part that changes follow-up strategy. Knowing there’s a RevOps contact who’s been in seat 14 months gives the rep a second path before the sequence runs out, rather than discovering it after four unanswered emails.
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FAQ
How do I find the decision-maker at a company I’ve never contacted?
Name the company and the function you sell into, and let the search return the senior verified contact in that function rather than guessing from a job-title list. The step people skip is validating tenure — someone 22 days into a role is a different conversation from someone four years in, and it changes both who you write to and what you open with.
How many credits does finding and validating a decision-maker cost?
3 credits: 1 for the contact search, 1 to reveal the email, 1 to view the signal. Adding a direct dial makes it 8, since phone reveal is 5 credits per contact against 1 for email. For a first email you want the address, so the prompt asks for email only.
What if there’s no signal at the company?
The prompt returns “ICP fit only” rather than inventing a reason, and drafts an email that leads with the role instead of a trigger event. That’s a weaker opening but an honest one. If several target accounts return no signal, the more useful move is checking whether they were selected on fit alone.
What if no one comes back in my target function?
Usually the department filter rather than the coverage. Senior commercial roles are frequently tagged General Management rather than Sales, so a department-filtered search for a Chief Revenue Officer can return nothing while the record exists. Search without the filter and read the titles.
Can I run this for multiple companies at once?
Yes, though the economics change. Contact search bills at 1 credit per batch of up to 25, so identifying contacts across 25 companies costs 1. The reveals are what add up: 25 emails is 25 credits. Preview the list first, pick the accounts worth writing to, and reveal only those.
What if I want to target a specific person rather than a function?
Replace the function line with the person’s name and company. The prompt then validates them rather than searching, and confirms whether the title you have on file is still current — which is worth doing before writing, since a stale title in the opening line is more damaging than a generic one.