The situation: A RevOps lead receives a list of 15 accounts from a recent industry conference. ICP: B2B SaaS or FinTech, 150–800 employees, North America, selling into Sales and Revenue Operations teams. Disqualifiers: under 100 employees, acquired as target entity, non-English-speaking markets.
Output: 4 STRONG FIT, 5 FIT, 3 PARTIAL FIT, 2 DISQUALIFIED, 1 UNVERIFIED. Top 5 identified with specific reasons. One pattern flagged in the disqualified accounts.
Summary
15 accounts scored · 4 STRONG FIT · 5 FIT · 3 PARTIAL FIT · 2 DISQUALIFIED · 1 UNVERIFIED
ICP: B2B SaaS / FinTech · 150–800 employees · North America · Sales and RevOps function. Run: May 19, 2025.
Top 5 accounts to work first
1. Halcyon Ventures — STRONG FIT 310 employees, SaaS, US. New CRO hired 18 days ago — strongest signal on the list and most recent. RevOps team of 12. First contact: J.K., CRO · j.k@[halcyon].com ✓ · mobile verified. Lead with the new CRO angle — 60-day audit window is open now.
2. Bright Arc Systems — STRONG FIT 420 employees, FinTech, US. Series B closed 6 weeks ago, sales headcount up 28% in Q1. RevOps team growing. First contact: M.T., CRO · m.t@[brightarc].com ✓ · mobile verified. Series B + headcount growth = budget unlocked and data layer under pressure.
3. Waverly Digital — STRONG FIT 190 employees, SaaS, Canada. New VP of Sales 22 days ago — first VP Sales hire, previously founder-led. First contact: S.R., VP Sales · s.r@[waverly].com ✓ · mobile verified. First VP Sales at a founder-led company is the highest-intent signal for sales tooling.
4. Kestrel Labs — STRONG FIT 155 employees, HR Tech (adjacent ICP — sales motion applies), US. New VP of Sales 27 days ago. First contact: D.P., VP Sales · d.p@[kestrel].com ✓ · email verified, mobile not found. Signal is fresh. HR Tech is adjacent — worth the outreach given the exec hire timing.
5. Finova Group — FIT 180 employees, FinTech, US. No active signal but strong ICP match — size, industry, function. First contact: A.M., VP Sales · a.m@[finova].com ✓ · mobile verified. No signal today — run this account again in 30 days or use the expansion signals scan to monitor.
STRONG FIT — work this week
| Account | Size | Industry | Signal | First contact | Details |
|---|
| Halcyon Ventures | 310 | SaaS | New CRO 18 days ago | J.K., CRO | j.k@[halcyon].com ✓ |
| Bright Arc Systems | 420 | FinTech | Series B + 28% headcount growth | M.T., CRO | m.t@[brightarc].com ✓ |
| Waverly Digital | 190 | SaaS | New VP Sales 22 days ago | S.R., VP Sales | s.r@[waverly].com ✓ |
| Kestrel Labs | 155 | HR Tech | New VP Sales 27 days ago | D.P., VP Sales | d.p@[kestrel].com ✓ |
FIT — work this week after STRONG FIT
| Account | Size | Industry | First contact | Note |
|---|
| Finova Group | 180 | FinTech | A.M., VP Sales ✓ | No live signal — monitor |
| Thornwick Media | 220 | SaaS | C.S., VP Revenue ✓ | Strong ICP, no signal |
| Dune Analytics | 280 | Data/Analytics | R.C., CRO ✓ | Adjacent industry, strong size fit |
| Corelink SaaS | 310 | SaaS | J.L., VP Sales ✓ | Clean ICP match |
| Aster Platforms | 175 | FinTech | S.B., Head of RevOps ✓ | No signal, solid fit |
PARTIAL FIT — manual check before working
| Account | What fits | What’s missing |
|---|
| Novela Group | Industry, geography | 94 employees — below 100 minimum. Check if headcount has grown recently before assigning. |
| Pallet Dynamics | Size, geography | Logistics software — outside target industry. Worth a manual check if the sales motion applies. |
| Bridgewater Labs | Size, industry | HQ in UK — outside North America. Check if they have a US office before assigning to a North America rep. |
DISQUALIFIED — do not assign
Cartway Technologies — acquired as target entity 9 weeks ago. Contracts under integration review. Remove from list.
Sola Systems — 41 employees. Below minimum headcount threshold. Remove from list.
UNVERIFIED
Meridian Co (not Meridian Logistics) — Lusha cannot confirm firmographic data for this entity. Two companies with similar names returned. Manual check required before scoring.
Pattern in disqualified accounts
Both disqualified accounts appear to have come from a conference list compiled by company name without size or status verification. Worth flagging to whoever sourced the list — adding a headcount filter and an M&A status check at the point of list creation would remove these before they reach RevOps.
All firmographic data and contacts validated via Lusha connector, May 19. Names masked to initials, emails abbreviated for privacy.