Audit your target list firmographics before a campaign launches
Images on this page are for illustrative purposes only. Example outputs are based on Lusha data, with personal details masked or abbreviated for privacy.
A target list built six months ago is a different list today. Companies grow past your ICP ceiling, shrink below it, get acquired, or rebrand. This Claude prompt audits the firmographic accuracy of every company on a list before a campaign launches — Lusha pulls current headcount, industry, and geography, and returns a per-company verdict and a campaign readiness rating.
The prompt
This prompt may contain placeholders — look for [BRACKETS] and fill them in.
<context>
Before a campaign or territory review launches, I want to audit the firmographic accuracy of my target list — company sizes, industries, and geographies — so we're not targeting companies that have grown out of ICP, shrunk below it, or been acquired.
My target list:
- Company list: [PASTE COMPANY NAME, CURRENT CRM SIZE, INDUSTRY, GEOGRAPHY — one per line]
- Our ICP criteria: [SIZE RANGE / INDUSTRY / GEOGRAPHY]
- Campaign or context: [WHAT THIS LIST IS FOR]
- Last firmographic update: [DATE OR "UNKNOWN"]
</context>
<task>
1. For each company, use Lusha to pull current verified firmographic data:
- Current headcount (and trend — growing, stable, or contracting?)
- Current industry classification
- HQ location and geography
- Any recent structural changes: M&A, funding event, rebrand
2. Compare against what we have on file:
- Has headcount changed significantly since last check?
- Is the industry still the same?
- Is the HQ still in the target geography?
- Any acquisition or structural change that affects targeting?
3. Score each company:
- IN ICP: current firmographics confirm fit — proceed
- DRIFTED IN: company has grown or changed into a stronger ICP match — upgrade priority
- DRIFTED OUT: company has moved away from ICP — flag for removal or deprioritization
- ACQUIRED: structural change — assess whether to continue targeting
- UNVERIFIED: Lusha can't confirm — flag for manual check
4. Return a firmographic audit report:
- Summary: X IN ICP, X DRIFTED IN, X DRIFTED OUT, X ACQUIRED, X UNVERIFIED
- Full scored list with current vs on-file comparison
- DRIFTED IN companies ranked by signal strength — highest priority to add or escalate
- DRIFTED OUT and ACQUIRED companies — recommended action per company
5. Campaign readiness verdict: READY / NEEDS CLEANUP / SIGNIFICANT REWORK — with the specific issues that need addressing before launch.
</task>
<constraints>
- DRIFTED IN is an opportunity, not just a cleanup task — surface it clearly.
- DRIFTED OUT doesn't always mean remove — flag it and let the manager decide.
- Campaign readiness verdict must be specific: "3 companies have grown past enterprise threshold and need re-tiering before launch."
</constraints>What you'll get back
The situation: A RevOps manager audits a 7-company mid-market SaaS campaign list before launch. ICP: 200–2,000 employees, SaaS, North America. List built 8 months ago.
Output from live Lusha run, May 25, 2026:
| Company | CRM size | Current size (Lusha) | Industry | Geography | Verdict |
|---|---|---|---|---|---|
| Gong | ~1,200 | ~1,500 ✓ | Revenue Intelligence SaaS | San Francisco, USA | IN ICP — growing, still fits |
| HubSpot | ~7,000 | ~7,400 | SaaS | Cambridge, USA | DRIFTED OUT — enterprise, above ceiling |
| Zendesk | ~5,800 | ~6,000 | SaaS | San Francisco, USA | DRIFTED OUT — enterprise, above ceiling |
| Seismic | ~900 | ~1,000 ✓ | SaaS | Austin, USA | IN ICP — confirmed |
| Highspot | ~900 | ~1,000 ✓ | SaaS | Seattle, USA | IN ICP — confirmed |
| Outreach | ~800 | ~850 ✓ | SaaS | Seattle, USA | IN ICP — stable |
| Clari | ~600 | ~700 ✓ | Revenue Operations SaaS | Sunnyvale, USA | IN ICP — slight growth, still fits |
Summary: 7 companies · 5 IN ICP · 0 DRIFTED IN · 2 DRIFTED OUT · 0 ACQUIRED
DRIFTED OUT — recommended actions:
- HubSpot: 7,400 employees — well above 2,000-employee ceiling. Remove from mid-market campaign. Add to enterprise list if one exists.
- Zendesk: 6,000 employees — same. Remove. Both companies have been enterprise for some time — this data was likely stale when the list was built.
Campaign readiness verdict: NEEDS CLEANUP 2 of 7 companies are outside ICP and should be removed before launch. The remaining 5 are confirmed. Remove HubSpot and Zendesk, then READY.
Company data verified live via Lusha connector, May 25, 2026.
Why use Lusha in Claude
A firmographic error in a campaign isn’t just a targeting problem — it’s a budget problem. Every email sent to an enterprise company on a mid-market list wastes send credits, deliverability capacity, and rep time. HubSpot and Zendesk have been enterprise for years. The fact that they were on a mid-market campaign list means the list was never audited. Lusha in Claude catches this in 3 minutes before launch — not after the campaign reports come back with poor engagement from accounts that were never going to buy at the mid-market tier anyway.
Data drawn from 300M+ verified contacts under GDPR, CCPA, SOC 2, ISO 27701, ISO 31700, and TRUSTe.
FAQ
What's the difference between DRIFTED OUT and ACQUIRED?
DRIFTED OUT means the company changed on its own — grew past your ceiling, contracted below your floor, or shifted industry. ACQUIRED means a structural event happened that changes the targeting decision entirely. An acquired company may still be in ICP in terms of size, but the procurement path, parent company relationship, and contract authority are all different.
What do I do with DRIFTED IN companies?
DRIFTED IN means a company that previously didn’t make the cut now does — they grew into ICP, raised a round, or their headcount in the relevant function expanded. These are the highest-priority additions to the list. They didn’t make the last campaign because the data said they weren’t ready. They’re ready now.
How often should I run this for a target list?
Before every campaign launch, and at the start of each quarter for standing territory lists. Companies change fast enough that a list built for Q1 may have significant drift by Q2.
Can I use this to build a new list from scratch?
Not directly — this prompt audits an existing list. For building a new list from ICP criteria, use the prospect list from signal prompt or the ICP scoring prompt.
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