A rep watching one signal at a time sees three separate alerts and has to decide, on instinct, which account to work first. This prompt scores the combination instead: an account with a fresh job post, a headcount increase and a piece of financial news in the same window ranks above an account with a single unconfirmed posting, without anyone doing that math by hand. Every signal is sourced under Lusha’s data methodology and compliance framework.
FAQ
Why these three signal types specifically?
New job post, headcount increase and financial news are three independent indicators that a budget conversation may be forming: a role opening, a team growing, and money becoming available, in some order. Swap in other signals, such as leadership change or IT spend increase, if they fit your ICP better.
What does a HIGH score actually mean?
All three signal types fired for that account inside the 90 day window. In the live run, one of three roster accounts scored HIGH, firing on a new job post, a 7% three month headcount increase and two pieces of financial news in the same period.
Why do most accounts land at MEDIUM instead of HIGH?
Because firing on all three signals inside one 90 day window is a real, comparatively rare alignment. MEDIUM, two of three, is still a meaningfully stronger position than an account with none.
How often should this run?
Monthly. A weekly rerun against the same 90 day window mostly returns the same accounts for the same credits.
Does this spend credits?
One credit per event returned across the three signal types. In the live run, three roster accounts returned 21 events combined across two calls for 22 credits. No contact preview or reveal runs in this play.