Find companies with IT spend increases in ChatGPT

Example outputs in this play are illustrative — they reflect the structure, fields, and format of real Lusha connector output, but were not pulled from a live session. Run the prompt with your own ICP and target market details to see live results.

When a company increases IT spend, something is usually moving.

Maybe they are modernizing their stack. Maybe they are investing in new systems, security, data infrastructure, automation, or AI workflows. Maybe a growing team is creating more operational pressure than the old setup can handle.

The problem is that most reps still prospect by title alone. They search for IT leaders, RevOps leaders, or operations teams without knowing which accounts are actually showing signs of investment.

This prompt uses Lusha in ChatGPT to find companies with recent IT spend increase signals, enrich each account, identify relevant contacts, and create an outreach angle tied to what changed. Instead of starting with a static list, you start with accounts showing a reason to evaluate new tools now.

How to start

1

Open Lusha in ChatGPT

Go to Lusha in ChatGPT and click “Start chat.” Every conversation started this way is automatically Lusha-enabled.

2

Or invoke Lusha in any existing conversation

Type @Lusha in the prompt bar and select Lusha from the dropdown. Unlike Claude, Lusha does not activate automatically in every ChatGPT conversation. You must invoke it every time.

3

Add your ICP and send

Copy the prompt below, fill in your target market, product context, and target personas, and send. Lusha finds accounts with IT spend increase signals and helps you prioritize who to contact first.

The prompt

Start from Lusha in ChatGPT or type @Lusha before sending.

@Lusha Find companies with recent IT spend increases
that match my ICP.

TARGET MARKET:
Industries: [industries]
Company size: [employee range]
Region: [country or region]
Target personas: [IT, Security, Data, RevOps, Operations,
Engineering, or other relevant personas]
Disqualifiers: [companies, industries, regions, or segments
to exclude]

TIME WINDOW:
Look for IT spend increase signals from the last
[30/60/90/180] days.

MY PRODUCT:
[One sentence describing what you sell and the problem
it solves]

Using Lusha, do the following:

1. FIND ACCOUNTS WITH IT SPEND INCREASE SIGNALS
   Search for companies that match the target market and
   have a recent IT spend increase signal.

   Only include companies where Lusha can verify the
   company profile and signal.

2. ENRICH EACH ACCOUNT
   For each company, return:
   - Company name
   - Domain
   - Industry
   - Employee count
   - HQ location
   - Revenue range if available
   - Company LinkedIn if available
   - IT spend increase signal date

3. EXPLAIN WHY THE SIGNAL MATTERS
   For each company, explain what the IT spend increase
   may suggest based on my product and target persona.

   Keep the explanation grounded. Do not assume the company
   is actively buying my category unless Lusha returns a
   relevant signal that supports it.

4. CHECK FOR SUPPORTING SIGNALS
   Check whether the same company also has other recent
   signals from the last 6 months.

   Prioritize:
   - Hiring surges
   - Hiring surges by relevant department
   - Headcount increases or decreases
   - Website traffic changes
   - Commercial activity news
   - Corporate strategy news
   - Financial events news
   - People news
   - Product activity news
   - Risk news

5. SCORE ICP FIT
   Score each account:
   - High fit
   - Medium fit
   - Low fit
   - Exclude

   Base the score on industry, company size, region,
   disqualifiers, and relevance to my product.

6. PRIORITIZE THE LIST
   Rank the companies:

   Tier 1:
   Strong ICP fit + recent IT spend increase +
   supporting signal or clear persona relevance

   Tier 2:
   Strong ICP fit + recent IT spend increase,
   but no supporting signal

   Tier 3:
   Medium fit or unclear urgency

   Exclude:
   Poor fit, disqualified, unmatched, or unclear signal

7. FIND STARTING CONTACTS
   For each Tier 1 account, find 1-2 relevant contacts
   matching the target persona.

   Return:
   - Name
   - Current title
   - Department
   - Seniority
   - Location
   - LinkedIn profile if available
   - Verified business email availability
   - Direct or mobile phone availability
   - DNC status if available

8. CREATE THE OUTREACH ANGLE
   For each Tier 1 account, write:
   - One subject line under 7 words
   - One opening line under 30 words
   - One discovery question tied to the IT spend signal

   Do not:
   Say "I saw your IT spend increased" in a creepy or
   overly direct way.
   Overstate what the signal proves.
   Invent tools, projects, vendors, or initiatives that
   Lusha did not return.

9. OUTPUT FORMAT
   Return:
   - Account table
   - IT spend signal date
   - Supporting signals, if any
   - ICP fit score
   - Priority tier
   - Recommended contacts
   - Outreach angle
   - Discovery question

Do not invent companies, contacts, emails, phone numbers,
or signals. If Lusha cannot verify the signal, do not
include the account.
Built by: Lusha
Time to build: 1 min
Difficulty: Easy
Tools: ChatGPT, Lusha
Type: Template

What you’ll get back

 

A prioritized list of accounts with IT spend increase signals, enriched company profiles, relevant contacts, and outreach angles. Here’s what the output looks like:

IT spend increase accounts — Lusha

FieldValue
Signal typeIT spend increase · detected in the last 30 days
Best-fit account[Company A] · B2B SaaS · 500–1,000 employees · North America
Supporting signalHiring surge in IT · 42% above historical average
Priority tierTier 1 · strong ICP fit + recent spend signal + relevant hiring activity
Recommended contactR.M. · VP IT · verified email available · mobile available
Outreach angleRecent systems investment may make workflow efficiency and data quality more timely

Example outputs in this play are illustrative — they reflect the structure, fields, and format of real Lusha connector output, but were not pulled from a live session. Run the prompt with your own ICP and target market details to see live results.

 

Why use Lusha in ChatGPT to find IT spend signals

 

IT spend increases can point to real movement inside an account. A company may be investing in new systems, modernizing infrastructure, improving security, expanding automation, or supporting a growing team. For sellers targeting technical, operational, or systems-led buyers, that can be a useful reason to prioritize the account.

Lusha helps turn that signal into a workable prospecting list. The prompt finds accounts with IT spend increase signals, enriches the company profile, checks for supporting signals, and identifies relevant contacts. That means the rep gets both the account context and the person to start with.

The supporting signal step matters because IT spend alone is not always enough. A spend increase plus IT hiring, headcount growth, product activity, or commercial movement gives the outreach more context. It helps reps avoid generic “saw you’re investing in tech” messages and focus on what the signal may actually mean for the buyer.

The result is a prospecting motion built around timing, not just titles.

Lusha data is sourced and used in accordance with Lusha’s Privacy Policy and Terms of Use. Lusha is GDPR compliant and covers contacts across North America, EMEA, and APAC.

FAQ

  • Why is IT spend increase a useful signal?

    An IT spend increase can suggest that a company is investing in systems, infrastructure, security, data, automation, or modernization. It does not prove they are buying your category, but it can help identify accounts where systems-related conversations may be more timely.

  • Who should use this prompt?

    This prompt is useful for teams selling to IT, Security, Data, RevOps, Operations, Engineering, or any buyer involved in systems, infrastructure, automation, or workflow decisions.

  • Should I mention the IT spend signal directly in outreach?

    Use it carefully. The prompt asks ChatGPT to turn the signal into a natural business angle rather than saying something overly direct like “I saw your IT spend increased.” The message should feel relevant, not intrusive.

  • What if there are no supporting signals?

    An account can still be relevant with only an IT spend increase signal, especially if it strongly matches your ICP. Supporting signals such as hiring growth, product activity, or company news simply give the outreach more context and urgency.

  • Can I narrow this by region or company size?

    Yes. Add your target regions, company size range, industries, and disqualifiers in the prompt. Lusha will use those details to focus the account list on companies that match your ICP.

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