Find competitor customers worth targeting in ChatGPT

Built by: Lusha
Time to build: 1 min
Difficulty: Easy
Tools: ChatGPT ▪ Lusha
Type: Prompt

Example outputs in this play are illustrative — they reflect the structure, fields, and format of real Lusha connector output, but were not pulled from a live session. Run the prompt with your own competitor and ICP details to see live results.

A competitor customer is not automatically ready to switch.

They may be locked into a contract. They may be happy with the current tool. Or the pain may not be urgent enough yet. But when the account also shows signals like team growth, IT spend movement, hiring in a relevant department, leadership change, or risk pressure, the displacement conversation becomes more timely.

The problem is that most competitive campaigns start too broadly. Teams build a list of “companies using competitor X” and send the same message to everyone.

This prompt uses Lusha in ChatGPT to find accounts that match your competitive campaign criteria, enrich each company, check for recent signals, identify relevant contacts, and recommend the best outreach angle. Instead of chasing every competitor account, you can prioritize the ones with the strongest fit and reason to reconsider.

How to start

Open in Claude Open in ChatGPT
1

Open Lusha in ChatGPT

Go to Lusha in ChatGPT and click “Start chat.” Every conversation started this way is automatically Lusha-enabled.

2

Or invoke Lusha in any existing conversation

Type @Lusha in the prompt bar and select Lusha from the dropdown. Unlike Claude, Lusha does not activate automatically in every ChatGPT conversation. You must invoke it every time.

3

Add the competitor and ICP

Copy the prompt below, add the competitor, target market, product context, and disqualifiers, and send. Lusha finds relevant accounts, checks for signals, and recommends who to contact first.

The prompt

Start from Lusha in ChatGPT or type @Lusha before sending.

@Lusha Find accounts worth targeting for a competitor
displacement campaign.

COMPETITOR:
Competitor name or technology: [competitor name]
Category: [CRM / sales engagement / enrichment /
marketing automation / data warehouse / security /
workflow automation / other]

TARGET MARKET:
Industries: [industries]
Company size: [employee range]
Region: [country or region]
Target personas: [titles or personas]
Relevant departments: [Sales / Marketing / RevOps / IT /
Operations / Customer Success / Finance / HR / other]
Disqualifiers: [existing customers, competitors, poor-fit
segments, industries, regions, or company sizes to exclude]

MY PRODUCT:
[One sentence describing what you sell and the problem
it solves]

COMPETITIVE ANGLE:
Why customers switch from this competitor:
[one sentence, such as data quality, cost, workflow gaps,
coverage, usability, integration limits, support, or speed]

Using Lusha, do the following:

1. FIND RELEVANT ACCOUNTS
   Search for companies that match the target market and
   may be relevant for a competitor displacement campaign.

   Prioritize companies that fit the ICP and show signals
   that may make a competitive conversation timely.

   Do not assume a company uses the competitor unless Lusha
   returns technology, intent, or account context that supports it.

2. ENRICH EACH ACCOUNT
   For each company, return:
   - Company name
   - Domain
   - Industry
   - Employee count
   - HQ location
   - Revenue range if available
   - Company LinkedIn if available
   - Relevant technology or category context, if available

3. CHECK RECENT BUYING SIGNALS
   Check for recent company signals from the last 6 months.

   Prioritize signals that may make a switch conversation
   more timely:
   - IT spend changes
   - Hiring surges
   - Hiring surges by relevant department
   - Headcount increases or decreases
   - Website traffic changes
   - Commercial activity news
   - Corporate strategy news
   - Financial events news
   - People news
   - Product activity news
   - Risk news
   - Promotion or company-change signals for relevant contacts
   - Intent topics related to the category, if available

4. SCORE DISPLACEMENT FIT
   Score each account:
   - High fit
   - Medium fit
   - Low fit
   - Exclude

   Base the score on ICP fit, category relevance,
   signal strength, competitive angle, and disqualifiers.

5. PRIORITIZE THE LIST
   Assign one tier:

   Tier 1:
   Strong ICP fit + relevant category or technology context +
   recent signal that may support a switch conversation

   Tier 2:
   Strong ICP fit + category relevance, but weak or no
   recent signal

   Tier 3:
   Partial fit or unclear timing

   Exclude:
   Poor fit, disqualified, unmatched, competitor,
   existing customer, or no clear relevance

6. FIND TARGET CONTACTS
   For each Tier 1 account, find 1-2 relevant contacts
   matching the target persona or department most likely
   to own the competitive pain.

   Return:
   - Name
   - Current title
   - Department
   - Seniority
   - Location
   - LinkedIn profile if available
   - Verified business email availability
   - Direct or mobile phone availability
   - DNC status if available

7. CREATE THE DISPLACEMENT ANGLE
   For each Tier 1 account, write:
   - One reason the account may be relevant
   - One signal-based reason to reach out now, if available
   - One subject line under 7 words
   - One opening line under 30 words
   - One discovery question

   Do not:
   Claim the company uses the competitor unless Lusha
   returned that context.
   Attack the competitor.
   Invent tool usage, contract status, renewal dates,
   vendors, internal projects, or pain points.
   Sound like a generic “switch from X” campaign.

8. OUTPUT FORMAT
   Return:
   - Competitive target account table
   - Company enrichment
   - Relevant technology/category context, if available
   - Strongest signal
   - Displacement fit score
   - Priority tier
   - Target contacts
   - Outreach angle
   - Discovery question
   - Excluded accounts and why

Do not invent companies, contacts, emails, phone numbers,
technology usage, competitor usage, or signals. If Lusha
cannot verify relevance, mark it clearly.

What you’ll get back

 

A prioritized competitor-displacement account list with verified company data, signals, target contacts, and outreach angles. Here’s what the output looks like:

Competitor displacement targets — Lusha

FieldValue
Campaign typeCompetitor displacement · sales engagement category
Best-fit account[Company A] · high ICP fit · relevant category context
Strongest signalHiring surge in Sales · supports active GTM team growth
Priority tierTier 1 · strong fit + timely signal + relevant competitive angle
Target contactR.M. · VP Sales Operations · verified email available · mobile available
Outreach angleGrowing sales team may make workflow gaps, data quality, or sequence performance more visible

Example outputs in this play are illustrative — they reflect the structure, fields, and format of real Lusha connector output, but were not pulled from a live session. Run the prompt with your own competitor and ICP details to see live results.

 

Why use Lusha in ChatGPT for competitor displacement

 

Competitive campaigns work best when they are selective. A company that uses or researches a competing category may be relevant, but timing still matters. Without account signals, the message can feel like a generic “switch to us” pitch.

Lusha helps add fit and timing to the displacement motion. The prompt looks for accounts that match your target market, checks for relevant technology or category context when available, and layers in recent signals such as hiring, headcount change, IT spend movement, intent, or company news. That helps sales and marketing focus on accounts where a competitive conversation may be more relevant.

The contact step makes the campaign actionable. A displacement campaign usually needs the person who owns the pain, not just any contact at the account. Lusha helps identify the right functional owner, whether that sits in Sales, RevOps, Marketing, IT, Operations, or another team.

The result is a more thoughtful competitive motion: target the right accounts, use timing signals carefully, and lead with the business problem instead of attacking the competitor.

Lusha data is sourced and used in accordance with Lusha’s Privacy Policy and Terms of Use. Lusha is GDPR compliant and covers contacts across North America, EMEA, and APAC.

FAQ

  • Can Lusha confirm which companies use a competitor?

    When relevant technology or category context is available, the prompt can use it. It should not assume competitor usage unless Lusha returns data that supports it. If usage cannot be verified, the output should frame the account as category-relevant rather than confirmed competitor-owned.

  • What makes an account a good displacement target?

    A good target usually combines ICP fit, category relevance, a clear competitive angle, and a recent signal that makes the conversation timely, such as hiring growth, IT spend movement, headcount change, intent, or relevant company news.

  • Should the outreach mention the competitor by name?

    Only when it makes sense and the context supports it. In many cases, it is better to lead with the business problem, such as data quality, workflow gaps, coverage, cost, or speed, rather than opening with a direct competitor comparison.

  • Can marketing use this for campaign planning?

    Yes. Marketing can use this prompt to build a targeted displacement list, identify the strongest account segments, and create more relevant campaign angles for sales follow-up.

  • What if no strong signals are found?

    The account may still be relevant for a lower-priority campaign wave, but it should not be treated the same as an account with stronger timing. The prompt separates high-fit accounts with signals from accounts that may need nurture or later follow-up.

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