The situation: A RevOps lead runs the scan across 20 accounts in a North America mid-market territory before Q3 starts. Three reps. Tier thresholds: SMB = under 150 employees, Mid-market = 150–600, Enterprise = 600+.
Output: 2 UNASSIGNED, 3 MISROUTED, 2 TIER MISMATCH, 2 SIGNAL flags. $312K ACV exposure. Top 5 fixes identified.
Territory coverage report — Q3 pre-scan
20 accounts checked · 2 UNASSIGNED · 3 MISROUTED · 2 TIER MISMATCH · 2 SIGNAL flags
Total ACV exposure: $312K
Run: May 19, 2025. Firmographic data via Lusha.
⚠ Double flag — coverage gap + live signal (fix immediately)
Bright Arc Systems · $110K · TIER MISMATCH + SIGNAL
- Assigned to: SMB rep D.P.
- Lusha current headcount: 420 employees — above SMB ceiling of 150
- Signal: Series B closed 6 weeks ago, sales headcount up 28%
- Correct assignment: Mid-market team (J.R. or S.K.)
- Why urgent: A $110K account growing fast with a live funding signal sitting in an SMB rep’s queue is the highest-cost coverage error on this list. Fix before Q3 starts.
Halcyon Ventures · $72K · UNASSIGNED + SIGNAL
- Assigned to: No rep
- Lusha current headcount: 310 employees · SaaS · Austin
- Signal: New CRO hired 18 days ago
- Correct assignment: Mid-market team
- Why urgent: An unassigned account with a new CRO in the first 60 days is a closing window. Assign today.
MISROUTED — wrong rep’s segment
| Account | ACV | Assigned to | Problem | Correct assignment |
|---|
| Finova Group | $180K | SMB rep D.P. | 180 employees — above SMB ceiling | Mid-market: J.R. |
| Pallet Systems | $55K | Enterprise rep | 141 employees — below enterprise floor of 600 | Mid-market: S.K. |
| Novela Group | $48K | Mid-market rep J.R. | 48 employees — below mid-market floor of 150 | SMB: D.P. |
UNASSIGNED — no rep assigned
| Account | Headcount | Industry | Correct tier | Signal |
|---|
| Halcyon Ventures | 310 | SaaS | Mid-market | New CRO 18 days ago ⚠ |
| Thornwick Media | $78K est ACV | 220 | SaaS | Mid-market |
TIER MISMATCH — grown or shrunk past current tier
| Account | ACV | Current rep | Current headcount | At assignment | Problem |
|---|
| Bright Arc Systems | $110K | SMB rep D.P. | 420 employees | 180 at assignment | Grown 2.3× past SMB ceiling ⚠ |
| Dune Analytics | $44K | Enterprise rep | 280 employees | 650 at assignment | Contracted below enterprise floor |
SIGNAL — ready to escalate tier
| Account | ACV | Current rep | Signal | Recommendation |
|---|
| Waverly Digital | $72K | Mid-market J.R. | Series B closed, headcount up 34% | Monitor for enterprise threshold crossing — flag for re-tier in 60 days |
Top 5 to fix before Q3
- Bright Arc Systems ($110K) — TIER MISMATCH + Series B signal. Highest ACV + live signal. Move to mid-market immediately.
- Halcyon Ventures ($72K est) — UNASSIGNED + new CRO signal. Closing window. Assign today.
- Finova Group ($180K) — MISROUTED. Highest ACV misroute on the list. Move from SMB to mid-market.
- Pallet Systems ($55K) — MISROUTED. Enterprise rep carrying a mid-market account wastes capacity.
- Thornwick Media ($78K est) — UNASSIGNED. No signal but unassigned at start of quarter — assign before outreach season.
Firmographic data via Lusha connector, May 19. ACV data from pasted territory list.