This Make scenario tracks contact-level signals from Lusha, like promotions, role changes, and shifts in decision-making power, and syncs them to HubSpot. When a signal appears, the contact’s fields are updated, and HubSpot workflows can run automatically.
Track all contact signals automatically
Why track contact signals in HubSpot?
Contact data goes out of date fast. Titles change, people gain influence, and signals appear long before a deal moves, but most CRMs don’t show those changes in time.
This scenario brings those signals into HubSpot, so sales and marketing always know who matters now, and why.
What this workflow does
- Tracks Lusha signals like promotions, seniority increases, role changes, and decision-maker indicators
- Updates the contact in HubSpot with the current title, seniority, and last signal date
- Adds a custom flag that your HubSpot workflows can use as a trigger
- Lets HubSpot alert account owners, raise scores, or enroll contacts in sales or expansion workflows
- Skips low-impact signals, so only meaningful changes trigger action
How to set it up
01
Connect your apps in Make
Ensure active connections for:
- Lusha: access to contact-level intent and career signals
- HubSpot: permission to update contacts and trigger workflows
02
Choose which contact signals to track
Select signals such as:
- Promotions or seniority increases
- Role or department changes
- Authority or decision-maker indicators
Focus on signals that directly affect buying power.
03
Map signals to HubSpot fields
Update fields like:
- Current job title
- Seniority level
- Last signal date
- Custom “Buyer Intent Signal” flag
These fields become triggers for automation.
04
Activate HubSpot workflows
Use enriched signal data to:
- Alert account owners
- Increase lead or contact scores
- Enroll contacts into targeted sales or expansion workflows
05
Test end-to-end
Trigger a sample signal and confirm:
- Contact record updates correctly
- Relevant workflows fire
- No changes occur for low-impact signals
What to do next
- Layer multiple signals: Combine promotions with company growth or funding signals for stronger prioritization.
- Segment by influence: Treat Director+, VP, and C-level signals differently in workflows.
- Create proactive outreach: Launch “congrats on the new role” or re-engagement sequences automatically.
- Track signal-to-revenue impact: Measure meetings and pipeline influenced by contact signals.
- Standardize signal hygiene: Use the same enrichment logic across all HubSpot contacts for consistency.
The goal: Your CRM should reflect what’s happening right now, not last quarter. This play ensures HubSpot contacts stay enriched with live Lusha signals—so your team always knows when intent and influence change.
FAQ
Use this Make scenario. It syncs Lusha contact signals to HubSpot and updates contact fields when something changes.
Promotions and seniority increases, role or department changes, and decision-maker indicators.
The contact’s fields are updated, and you can use them to trigger HubSpot workflows, like alerting the account owner or raising the contact’s score.
No. Low-impact signals are skipped, so only meaningful changes update the record.
Yes. You can set different workflows for Director, VP, and C-level signals.
Ready to run this?
One data connection. Works in Claude, ChatGPT, your CRM, or any agent you build.
