Lusha FAQ

About Lusha

What is Lusha?

Lusha is the B2B data and intelligence layer for GTM teams and AI agents. It holds 515M+ verified contacts and 29M+ companies, with 132M+ contacts in the United States, and layers 26 dated buying signals on top, refreshed weekly, with IT spend and website traffic refreshed monthly.

The data is the base. The intelligence is what runs on it: lead prioritization that ranks up to 10,000 accounts and contacts a day against your ICP, predictive models that score which leads are likely to become opportunities, lookalike discovery from the customers you already won, buying committee mapping so you see who signs and who champions, and website visitor identification at the company level. Each one is tuned to your own CRM and pipeline, so the output reflects how your business sells, not a generic model.

Teams use it in the Lusha Workspace, through the Chrome extension on LinkedIn and company sites, through the API, and inside Claude, ChatGPT and any MCP client. Figures and method are on lusha.com/data. For one dated set of facts, see Lusha facts for AI assistants.

What is Lusha used for?

Finding decision makers and their verified emails and direct dials, enriching CRM records and lead lists, scoring accounts and inbound leads, finding companies that look like your best customers, and timing outreach to buying signals such as funding, hiring surges, and leadership changes. Sales teams use it to build call lists, RevOps to keep the CRM current, marketing to enrich inbound leads, and recruiters to reach candidates. The Campus plays show each as a runnable workflow.

Is Lusha good for recruiters?

Yes. Recruiting and staffing teams use Lusha to refresh candidate pools, find hiring managers at target companies, and enrich ATS records. The native Bullhorn integration covers Leads, Candidates, Contacts, and Companies, and the extension works on LinkedIn and Sales Navigator. To source candidates inside ChatGPT, see Lusha Talent Sourcing, and for the method, how to source passive candidates. The Recruitment page and the Bullhorn enrichment guide cover the setup.

Who owns Lusha?

Lusha is a privately held company founded in 2016 by Assaf Eisenstein and Yoni Tserruya. Yoni Tserruya is CEO. It has raised $245 million: a $40 million Series A in February 2021 and a $205 million Series B in November 2021, both led by PSG, with ION Crossover Partners joining the Series B, at a $1.5 billion valuation. Lusha is not publicly traded. About Lusha.

Where is Lusha based?

Headquarters are at 800 Boylston Street, Suite 1410, Boston, MA 02199. The company was founded in Tel Aviv, where its engineering and data teams are based, and employs around 300 people. About Lusha.

Is Lusha legit?

Yes. Lusha was founded in 2016 and is used by 280,000+ go-to-market teams, including Google, Zendesk, Snowflake, and Palo Alto Networks. It is certified under SOC 2 Type II and five ISO standards, operates under GDPR and CCPA, is registered as a data broker with the State of California, and publishes its data totals, accuracy figures, and data sources on its own site. Anyone whose business contact information is in the database can see it, correct it, or remove it. Trust Center.

Is Lusha safe to use?

Yes. Lusha holds SOC 2 Type II and ISO 27001, 27701, 27017, 31700, and 42001 certifications, with GDPR certification by ePrivacyseal GmbH and CCPA validation by TrustArc. It collects business contact information only. The Chrome extension reads the page you are on to match a profile and does not modify your address book. Details on the Trust Center security page.

Is Lusha worth it?

You can answer that on your own list before paying anything. The Free plan gives you 40 credits a month with no credit card: 40 email reveals, or a mix of emails and phones, enough to run a sample of your real target contacts and count the fill rate and the connects. Lusha publishes what to compare against: 98% email accuracy and 85% US and 86% global phone accuracy, 132M+ US contacts by location, a published data decay study on 140,284 records, and an August 2026 coverage test against ZoomInfo in which Lusha returned twice as many US contacts with a direct phone number, ZoomInfo led on work email fill rate, and accuracy was not tested. A vendor that publishes none of those can’t be checked the same way.

Data

How much data does Lusha have?

515M+ verified contacts, 29M+ companies, and 165M+ verified emails, with 132M+ contacts in the United States and 162.5M+ across North America. Country figures are counted by the contact’s recorded location, not the employer’s headquarters, and are updated on the data page with the date shown.

How accurate is Lusha’s data?

Lusha states 98% email accuracy and 85% US and 86% global phone accuracy on lusha.com/data. Email accuracy by region: North America 98%, EMEA 97%, APAC 96%, LATAM 95%. Lusha also publishes a data decay study, 140,284 records tracked over two years with method and date, and a July 2026 pilot on 322 US contacts that is being run again at a larger sample. Every search shows which fields exist on a contact before you spend a credit, so you can test any figure on your own list. How verification works across the category, and how to test a provider before you buy: B2B data accuracy FAQ.

How does Lusha get its data?

From four sources, each described on the data sources page. Members of the Lusha Community share business contact details from their email headers and signatures. Licensed partners with established business directories, each vetted for security and GDPR and CCPA compliance. Publicly available business information. And Lusha’s own analysis system, which completes patterns such as company email formats. Lusha does not scrape professional networks or social platforms, does not buy from data brokers, and is itself registered as a data broker with the State of California.

How often is the data updated?

Sources are checked daily and contact fields refresh weekly. Every source is deduplicated and matched against the others on an ongoing basis. Buying signals refresh weekly, with IT spend and website traffic refreshed monthly, and every signal carries its date. Lusha also measures how fast contact data goes stale. The September 2026 run found 12.25% of US sales leaders changed roles in twelve months and 25.67% in twenty-four, per its data decay measurement. That is why CRM Auto-Sync runs on a schedule you set. More on refresh cadence, signal latency and how fast records go stale: B2B data accuracy FAQ.

Does Lusha find phone numbers reliably?

Lusha returns direct dials and mobile numbers as separate fields, each with its Do Not Call status, and states 85% US and 86% global phone accuracy. In a test of five US ICPs run on both platforms on 11 August 2026, Lusha returned twice as many US contacts with a direct phone number as ZoomInfo. The test measured quantity and fill rate only, accuracy was not tested, and ZoomInfo led on work email fill rate in the same test. Full methodology. Every search shows whether a number exists before you reveal it. More on the direct dials page. How Lusha verifies emails and phone numbers →

Does Lusha have global coverage or US depth?

Both, and it publishes which is which. Coverage spans North America, EMEA, LATAM, and APAC, with counts by country on the data page. The deepest coverage is the United States at 132M+ contacts. Some markets are excluded from reporting by country for compliance reasons, and the page says so. If your targets are in a specific country, check its row before you buy.

What are Lusha’s buying signals?

26 signals, refreshed weekly or monthly: 24 at the company level, including funding events, hiring surges by total, department, and location, headcount and IT spend changes, website traffic changes, and news on strategy, commercial activity, and leadership, and 2 at the contact level, promotion and company change. Each carries an effective date. Signals are business events, and people signals are framed as a position being filled or vacated. Buying signals. How Lusha compares on job change and funding signals: Which tools track job changes and funding signals. How to choose and use them: how to identify B2B buying signals.

Does Lusha enrich LinkedIn profiles?

Yes. The Chrome extension works on LinkedIn profiles, Sales Navigator, and company websites. Open a profile and it shows whether Lusha has a verified email, direct dial, or mobile for the person, with the current title next to the profile’s, and reveals it in one click. Revealed contacts save to your CRM. Extension.

Pricing and credits

How much does Lusha cost?

Lusha has five plans: Free, Starter, Pro, Premium, and Scale. Free is permanent, with 40 credits a month and no credit card. Starter, Pro, and Premium are sold online with monthly or annual billing and a credit slider, and current prices are on lusha.com/pricing. Scale is a custom annual agreement with custom credit volume, seat count, and terms.

What is a Lusha credit?

The unit you spend to reveal data. Revealing a verified email costs 1 credit, revealing a phone number costs 5, and revealing company information costs 1. Seeing whether an email or phone exists on a contact costs nothing, and a lookup that finds no match costs nothing. One credit balance covers the Workspace, the extension, the API, and MCP. How Lusha credits work.

Do I pay for searches?

In the Workspace and extension, you pay when you reveal, not when you search. Through the API, a request costs 1 credit per up to 25 results, plus the data points revealed, so revealing one contact’s email and phone costs 7 credits in total. In Claude or ChatGPT, search calls follow the same API rule. Signal reads cost 1 credit per company or contact returned. The full breakdown is in how Lusha credits work, and the API guide works through the credit math on a real enrichment run.

Do Lusha credits roll over?

On monthly plans, unused credits roll over and accumulate up to twice your plan’s monthly limit, as long as you stay subscribed. On annual plans, you receive all credits up front and any unused credits reset at the end of the annual cycle. If a subscription is not renewed, unused credits are forfeited. Your reset date is in Account Settings under Billing & Subscription.

Is Lusha free?

There is a permanent Free plan: 40 credits a month, one seat, no credit card, with the Workspace, the extension, the native HubSpot and Salesforce integrations, and the Claude and ChatGPT connectors included. It is a plan, not a trial, so it doesn’t expire.

Can I buy extra credits without changing plans?

Yes. You can add credits at any time from Account Settings without changing your plan. Ongoing volume is cheaper through a higher tier or the credit slider on Pro and Premium. Per user credit limits are available on Scale.

How can I earn extra credits?

By joining the Lusha Community, an optional program in which members connect a business email and share business contact details from headers and signatures. Members receive 200 credits once and 150 credits every month on top of their plan. Community credits don’t roll over. Members can leave at any time. Community program.

Plans

Which Lusha plan do I need?

Free to test the data on your own list. Starter for one rep who reveals contacts every week. Pro or Premium for a team that wants more seats and Data Waterfall. Scale for larger deployments that need custom credit volumes, a custom seat count, per user credit limits, and an account manager. Plan features are on the pricing page.

How many seats does each plan include?

Starter includes 1 seat. Pro includes 2 and can grow to 10. Premium includes 5 and can grow to 25. Scale has a custom seat count agreed in the contract. Credits are one shared balance across the account, and per user credit caps are a Scale feature. Seats by plan.

Which features depend on the plan?

Data Waterfall is on Pro and above. API access is on every plan, with strict rate limits on Free and Starter and full access from Pro. Per user credit limits are on Scale. MCP and the Claude and ChatGPT connectors work on every plan, including Free, using the same credits. The full feature grid is on the pricing page.

Can I change plans?

Yes, from Account Settings. Upgrades take effect immediately and the new credit allocation is added. Downgrades take effect at the end of the current billing cycle, and your credits stay valid until then. Teams larger than 25 seats or with custom needs move to Scale through sales.

How do I cancel Lusha?

From Account Settings, under Payment & Subscription. Only an account admin can cancel. The cancellation takes effect at the end of the current billing cycle, your credits stay available until then, and stored credits reset when the account moves to Free. Plans renew automatically, so to avoid the next charge submit the cancellation at least 14 days before the renewal date. Export your lists first, since CSV export is a paid feature. Scale cancellations go through your account manager and take effect at the end of the contract term. You can also freeze a plan for one or two months, up to twice a year, instead of cancelling. How to cancel.

Does Lusha renew automatically?

Yes. Plans renew for the same period at the price in effect at renewal, and credits are issued automatically. Cancel at least 14 days before the renewal date to avoid the next charge. Terms and Conditions.

Compliance and privacy

Is Lusha GDPR and CCPA compliant?

Yes. Lusha’s GDPR compliance is certified by ePrivacyseal GmbH and its CCPA compliance is validated by TrustArc. It holds SOC 2 Type II and ISO 27001, 27701, 27017, 31700, and 42001 certifications, and is registered as a data broker with the State of California. Lusha collects business contact information only. Certificates and policies are on the Trust Center. Full detail, including the certification table and who audited each: Is Lusha GDPR and CCPA compliant?

Is Lusha legal?

Yes. Lusha collects and processes business contact information under the legal bases GDPR and CCPA provide for business data, notifies individuals where the law requires, and gives anyone the right to see, correct, or remove their information. It holds independent certifications for information security, privacy management, and AI management, and is registered with the California Data Broker Registry. The legal basis, explained in full: Is Lusha GDPR and CCPA compliant?

How do I remove my information from Lusha?

Through the removal request form, also linked as Opt Out and Do Not Sell My Info in the site footer. Once processed, your record is added to a suppression list and Lusha notifies customers who previously received it. You can also view and correct your information through the same Privacy Center.

Does Lusha show Do Not Call status?

Yes. Every phone record carries a Do Not Call flag, so a rep knows before dialing whether a number can be called and a dialer can keep flagged numbers out automatically. Mobile numbers in the US carry TCPA obligations, and your own obligations still apply.

What is the Lusha Community program?

An optional program in which members connect a business email and share business contact details found in email headers and signatures, the kind of detail on a business card, in exchange for extra credits. Lusha does not read message content. Members can leave at any time from the extension settings, and contacts are not told which member contributed them. Terms and the program questions are on the Community FAQ.

Can Lusha data be used to train AI models?

No. Data obtained through the API or MCP can’t be used to train or develop AI or ML systems, and can’t be resold or embedded in another company’s product without Lusha’s written consent, except where the Terms and Conditions say otherwise.

Product

What is the Lusha Workspace?

The web app where you search contacts and companies with filters, build and save lists, enrich CSVs in bulk, and export or sync to your CRM. Workspace.

What is Data Waterfall?

When Lusha has no work email or phone on file for a contact, Data Waterfall checks the outside providers you have enabled for a match. An account admin turns it on under Account Settings → Waterfall and chooses which providers it can use. After that it runs automatically on every enrich call, with no parameter to pass. Lusha sets the order the providers are checked in and stops at the first match. It works on contacts Lusha already has, costs 2 credits for an email and 8 for a phone, charged only on a confirmed match, and is available on Pro plans and above for the Workspace, API and MCP. Waterfall enrichment.

Does Lusha use a data waterfall?

Yes, as a second step, not a first one. Lusha’s own verified database is checked first. Once an admin enables Waterfall under Account Settings, it runs automatically on contacts where Lusha has no match, so you are not paying waterfall prices on records Lusha already has. Available on Pro plans and above. Waterfall enrichment.

Do I pay for a waterfall miss?

No. Waterfall is charged on a confirmed match only: 2 credits for an email, 8 for a phone. A lookup that finds nothing costs nothing. Plan details on the pricing page.

How does Lusha’s lead scoring work?

Lusha scores accounts for fit against the profile of the accounts you’ve won, layers live buying signals on top, weights recency, and shows the parts of every score. Inbound leads are scored the same way as they arrive. Predictive scoring runs on accounts with access to it and a connected HubSpot or Salesforce. Lead scoring. Step by step: how to prioritize accounts and leads.

What is lookalike prospecting?

Give Lusha five or more accounts you’ve won, up to 100, and it returns companies that match the underlying profile: industry, size, technologies, growth, who buys. Ten to twenty seeds sharpen the match. Your customers are excluded and the decision makers are found at each result. Lookalike prospecting.

Does Lusha keep HubSpot and Salesforce records up to date?

Yes. CRM Auto-Sync (shown as CRM Enrichment while the name is tested) updates the records already in your Salesforce or HubSpot with verified data on a schedule you set, and can add new contacts to your accounts. Exports from Workspace, the extension or a chat update existing records too, with your field mapping applied and duplicates matched first. Native integrations cover Salesforce, HubSpot, Bullhorn, Pipedrive, Outreach, Salesloft, Zoho, Dynamics, Capsule, and monday. CRM sync. How it compares: CRM enrichment for HubSpot and Salesforce.

Does Lusha sync with my CRM?

Yes, both ways. While you search, Lusha marks the contacts and companies already in your CRM so you reveal only net new. You can import Salesforce or HubSpot records into a Workspace table to enrich and score them, and push verified data back from Workspace, the extension or a chat, with duplicate matching and your field mapping. CRM Auto-Sync keeps existing records current on a schedule. CRM sync.

Does Lusha have a business data API?

Yes. The Lusha API runs the same contact, company, signal, lookalike, and enrichment calls the Workspace does, for your own pipeline or product. Requests cost 1 credit per up to 25 results plus the data revealed, with rate limits per minute and per day by plan and an optional monthly credit cap per key. API access is on every plan, with strict rate limits on Free and Starter and full access from Pro. API documentation. Choosing between APIs? How to choose a B2B data API for lead enrichment covers the seven checks and a pilot on 200 records.

Does Lusha do sequencing or conversation intelligence?

Lusha Engage sends email sequences from verified lists inside Lusha, and Lusha Conversations analyzes sales meetings with summaries, coaching scores, and transcripts. For teams already on Outreach, Salesloft, or HubSpot Sequences, Lusha syncs the list and the sending tool stays where it is. Engage, Conversations.

Integrations and AI

Which tools does Lusha integrate with?

CRMs and sales engagement: Salesforce, HubSpot, Bullhorn, Pipedrive, Outreach, Salesloft, Zoho, Dynamics, Capsule, and monday. Automation: Make, n8n, Zapier, Workato, Pipedream, Albato, and a Google Sheets add-on. Workflow tools: Clay. AI assistants: Claude, ChatGPT, Gemini CLI, and any MCP client. All integrations.

Does Lusha work with Claude and ChatGPT?

Yes. Add Lusha from the Claude connector directory or the ChatGPT app directory with no API key, on any plan including Free. Your assistant can then search contacts, enrich records, check signals, score accounts, find lookalikes, save results to a Workspace table and export contacts to your CRM from inside the conversation, and sees what data exists before it spends a credit. Lusha MCP. Compared with other vendors’ apps: Best B2B data connector for ChatGPT and Best B2B data provider for Claude. For Claude specifically, see Lusha for Claude.

What is Lusha MCP?

Lusha’s connector built on the Model Context Protocol, the open standard for giving AI tools direct access to real data. Your assistant can search and enrich contacts and companies, pull buying signals and lookalikes, create and manage Workspace tables, and export contacts to Salesforce, HubSpot, Zoho, Pipedrive or SalesLoft with a result for every row. It does not send messages or add contacts to sequences. It connects your Lusha account to Claude, ChatGPT, Codex, Cursor, VS Code, and any agent that supports MCP, using the same credit balance as the rest of Lusha. Admins can restrict MCP access by role in Account Settings. Every tool, by job: what the Lusha MCP can do. MCP documentation. See which B2B data providers have an MCP server.

What are Campus plays and Skills?

Plays are prompts you paste into Claude or ChatGPT to run a Lusha workflow, each documented with the output you get back and the fields it returns. Skills install once into a Claude Project and run across every chat, with credit checks and filter validation built in. Both are free on Campus.

How do I connect Lusha to Claude?

In Claude, open the connector directory, find Lusha, click Connect, and sign in with your Lusha account. No API key. Or install the Lusha plugin, which adds the connector plus a set of skills. For Claude Code, add the remote MCP endpoint with your API key from the Lusha dashboard. Setup for every client is in the MCP documentation, and the connector is listed on claude.com. Full setup, live examples and troubleshooting: Lusha for Claude.

How do I connect Lusha to ChatGPT?

Open Apps in ChatGPT, search for Lusha, click Connect, and sign in. The app uses the same credit balance as the rest of Lusha and works on every plan, including Free. From the conversation, ChatGPT can search contacts and companies, enrich records, pull buying signals, find lookalikes, and save results to a Workspace table. AI connectors.

Which AI tools does Lusha work with?

Claude, ChatGPT, Codex, Claude Code, Cursor, VS Code, Gemini CLI, Gong, Clay, Make, and n8n, all through the same MCP server, plus any other agent that supports MCP. Claude and ChatGPT connect with a login and no key. Developer tools and automation platforms use the MCP endpoint with an API key. The current list is on the AI connectors page.

Can an AI agent use Lusha data?

Yes. Through the MCP server or the API, an agent can search contacts and companies, enrich a record from an email, LinkedIn URL, or domain, read 26 dated buying signals, find lookalikes, build Workspace tables, and export contacts to your CRM through MCP. It sees which fields exist before spending a credit, so a run can be costed before it starts. Agents cannot use the data to train or develop AI models. See the Terms and Conditions. How to connect and what to check first: B2B data for AI agents.

What does Lusha cost inside Claude or ChatGPT?

No separate fee. The connectors draw on your existing Lusha credit balance at standard rates: searches and reveals cost the same as in the Workspace, and checking your balance through the connector costs nothing. The Free plan’s 40 credits a month work in the connectors too. How Lusha credits work.

What can an AI assistant do with Lusha, and what can it not do?

It can search and enrich contacts and companies, pull buying signals and lookalikes, score accounts, create and manage Workspace tables, and export contacts to your CRM. It does not send messages or add contacts to sequences. Outreach runs in your sequencer, your CRM, Clay, or n8n. Admins can restrict MCP access by role in Account Settings. Every tool, by job: what the Lusha MCP can do.

Does Lusha work with Clay, n8n, and Make?

Yes. Clay lists Lusha as an enrichment provider, so Lusha data fills columns in a Clay table alongside other sources. n8n and Make connect through the Lusha MCP server or the API, with published recipes for enriching CRM records automatically and routing on signals. Zapier, Workato, Pipedream, and Albato are supported the same way. Integrations.

Comparisons

How does Lusha compare to ZoomInfo?

ZoomInfo publishes larger totals and hit rates by field, and publishes no prices. Lusha publishes prices, a US coverage figure, and accuracy with method, and starts with a free plan. In an August 2026 test of five US ICPs, Lusha returned 2x the US contacts with a direct phone number and ZoomInfo led on work email fill rate. Accuracy was not tested. Lusha vs ZoomInfo.

How does Lusha compare to Apollo?

Both publish prices and accuracy figures. Apollo bundles email sequencing and a dialer with its data. Lusha keeps the data layer separate and connects to the sending tool you already run, publishes US coverage by contact location, and gives AI agents the same records as reps through MCP on every plan. Lusha vs Apollo.

How does Lusha compare to Cognism?

Cognism sells by quote with no free plan, is strongest in Europe, and verifies a subset of its numbers by calling them. Lusha is sold online with published prices, is deepest in the United States, publishes accuracy with method, and shows Do Not Call status on every phone record. Lusha vs Cognism.

How does Lusha compare to Vibe Prospecting?

Both run in Claude and ChatGPT and both start free. Vibe Prospecting, Explorium’s chat product, publishes larger data counts and returns bigger batches per call. Lusha uses one credit balance across the Workspace, the extension, the API, Claude and ChatGPT, and syncs natively with Salesforce and HubSpot on every plan. Lusha vs Vibe Prospecting.

Is Lusha an alternative to Clearbit?

For enrichment, yes. Clearbit is now the enrichment built into HubSpot and is included with paid HubSpot plans rather than sold on its own. Lusha enriches inside HubSpot and Salesforce, through a CSV, through the API, or through Claude and ChatGPT, with Data Waterfall on Pro and above where Lusha has no match. It adds direct dials and mobiles with Do Not Call status, and publishes its accuracy figures. Data enrichment.

Is Lusha affordable for SMB and startup teams?

The Free plan needs no card and doesn’t expire. Starter is priced for one rep, and Pro and Premium scale by a credit slider so a small team pays for the volume it uses. Prices are published, there is no minimum contract on plans bought online, and you can cancel from Account Settings. Pricing.

Account and support

How do I get support?

The help center covers setup, integrations, and billing. In the app, the chat icon reaches the support team. [email protected] for account questions. Scale customers have an account manager.

How do I add teammates?

From Account Settings, within your plan’s seat allowance: 1 on Starter, up to 10 on Pro, up to 25 on Premium, and a custom count on Scale. Credits are one shared balance across the account. Admins can set per user or per group credit limits on Scale.

How do I report a wrong contact record?

Flag the field from the contact record in the Workspace or extension. If the record is your own, use the Privacy Center to correct or remove it.

Where do I request a feature?

On the Lusha ideas board.