Lusha FAQ

About Lusha

What is Lusha?

Lusha is a B2B data platform for sales, marketing, RevOps, and recruiting teams. It holds 290M+ verified contacts and 29M+ companies, with 87.8M contacts in the United States, and adds 26 live buying signals, lead scoring, lookalike prospecting, and data enrichment on top. Teams use it in the Lusha Workspace, through a Chrome extension on LinkedIn and company sites, through an API, and inside Claude, ChatGPT, and any MCP client. Figures and method are on lusha.com/data.

What is Lusha used for?

Finding decision makers and their verified emails and direct dials, enriching CRM records and lead lists, scoring accounts and inbound leads, finding companies that look like your best customers, and timing outreach to buying signals such as funding, hiring surges, and leadership changes. Sales teams use it to build call lists, RevOps to keep the CRM current, marketing to enrich inbound leads, and recruiters to reach candidates. The Campus plays show each as a runnable workflow.

Who owns Lusha?

Lusha is a privately held company founded in 2016 by Assaf Eisenstein and Yoni Tserruya. Yoni Tserruya is CEO. It has raised $245 million: a $40 million Series A in February 2021 and a $205 million Series B in November 2021, both led by PSG, with ION Crossover Partners joining the Series B, at a $1.5 billion valuation. Lusha is not publicly traded. About Lusha.

Where is Lusha based?

Headquarters are at 800 Boylston Street, Suite 1410, Boston, MA 02199. The company was founded in Tel Aviv, where its engineering and data teams are based, and employs around 300 people. About Lusha.

Is Lusha legit?

Yes. Lusha is a ten-year-old company used by 280,000+ go-to-market teams, including Google, Zendesk, Snowflake, and Palo Alto Networks. It is certified under SOC 2 Type II and five ISO standards, operates under GDPR and CCPA, is registered as a data broker with the State of California, and publishes its data totals, accuracy figures, and data sources on its own site. Anyone whose business contact information is in the database can see it, correct it, or remove it through the Trust Center.

Is Lusha safe to use?

Yes. Lusha holds SOC 2 Type II and ISO 27001, 27701, 27017, 31700, and 42001 certifications, with GDPR certification by ePrivacyseal GmbH and CCPA validation by TrustArc. It collects business contact information only, the kind found on a business card, and does not scrape professional networks or social platforms. The Chrome extension reads the page you are on to match a profile and does not modify your address book. Details on the Trust Center security page.

Is Lusha worth it?

You can answer that on your own list before paying anything. The Free plan gives you 40 credits a month with no credit card, enough to run 30 to 40 of your real target contacts and count the fill rate and the connects. Lusha publishes what to compare against: 98% email accuracy and 86% phone accuracy with method, 87.8M US contacts by location, a July 2026 test on 322 US contacts, and a coverage test against ZoomInfo with its full disclosure. A vendor that publishes none of those can’t be checked the same way.

Data

How much data does Lusha have?

290M+ verified contacts, 29M+ companies, and 165M+ verified emails, with 87.8M contacts in the United States and 105.4M across North America. Country figures are counted by the contact’s recorded location, not the employer’s headquarters, and are updated on the data page with the date shown. A further 11.5M contacts are in the database but not yet broken out by country.

How accurate is Lusha’s data?

Lusha publishes 98% email accuracy and 86% phone accuracy, with the method, on lusha.com/data. Email accuracy by region: North America 98%, EMEA 97%, APAC 96%, LATAM 95%. In two published tests run July 28, 2026 on 322 US contacts, work email returned a usable value for all 322 and mobile phone for 97.5%, between 93.9% and 100% by segment. Every search shows which fields exist on a contact before you spend a credit, so you can test any figure on your own list.

How does Lusha get its data?

From four sources, each described on the data sources page. Members of the Lusha Community share business contact details from their email headers and signatures. Licensed partners with established business directories, each vetted for security and GDPR and CCPA compliance. Publicly available business information. And Lusha’s own analysis system, which completes patterns such as company email formats. Lusha does not scrape professional networks or social platforms, does not buy from data brokers, and is itself registered as a data broker with the State of California.

How often is the data updated?

Daily. Every source is checked, deduplicated, and cross-referenced on an ongoing basis, and most contact fields and all buying signals refresh weekly. Lusha also measured how fast contact data goes stale, twice. The latest run, September 2026, found 12.25% of US sales leaders changed roles in twelve months and 25.67% in twenty-four, down slightly from 12.6% and 25.7% in the first run, per its data decay measurement. That is why CRM enrichment runs on a schedule you set.

Does Lusha find phone numbers reliably?

Lusha returns direct dials and mobile numbers as separate fields, each with its Do Not Call status, and publishes 86% phone accuracy with method. In a test of five US ICPs run on both platforms on 11 August 2026, Lusha returned twice as many US contacts with a direct phone number as ZoomInfo. The test measured quantity and fill rate only, accuracy was not tested, and ZoomInfo led on work email fill rate in the same test. Full methodology. Every search shows whether a number exists before you reveal it. More on the direct dials page.

Does Lusha have global coverage or US depth?

Both, and it publishes which is which. Coverage spans North America, EMEA, LATAM, and APAC, with country-level counts on the data page. The deepest coverage is the United States at 87.8M contacts. Some markets are excluded from country-level reporting for compliance reasons, and the page says so. If your targets are in a specific country, check its row before you buy.

What are Lusha’s buying signals?

26 signals, refreshed weekly: 24 at the company level, including funding events, hiring surges by total, department, and location, headcount and IT spend changes, website traffic changes, and news on strategy, commercial activity, and leadership, and 2 at the contact level, promotion and company change. Each carries an effective date. Signals are business events, and people signals are framed as a position being filled or vacated. Buying signals.

Does Lusha enrich LinkedIn profiles?

Yes. The Chrome extension works on LinkedIn profiles, Sales Navigator, and company websites. Open a profile and it shows whether Lusha has a verified email, direct dial, or mobile for the person, with the current title next to the profile’s, and reveals it in one click. Revealed contacts save to your CRM. Extension.

Pricing and credits

How much does Lusha cost?

Lusha has five plans: Free, Starter, Pro, Premium, and Scale. Free is permanent, with 40 credits a month and no credit card. Starter, Pro, and Premium are self-serve with monthly or annual billing and a credit slider, and current prices are on lusha.com/pricing. Scale is a custom annual agreement with custom credit volume, seat count, and terms.

What is a Lusha credit?

The unit you spend to reveal data. Revealing a verified email costs 1 credit, revealing a phone number costs 5, and revealing company information costs 1. Seeing whether an email or phone exists on a contact costs nothing, and a lookup that finds no match costs nothing. One credit balance covers the Workspace, the extension, the API, and MCP. How credits work.

Do I pay for searches?

In the Workspace and extension, you pay when you reveal, not when you search. Through the API, a request costs 1 credit per up to 25 results, plus the data points revealed, so revealing one contact’s email and phone costs 7 credits in total. Signal reads cost 1 credit per company or contact returned.

Do Lusha credits roll over?

On monthly plans, unused credits roll over and accumulate up to twice your plan’s monthly limit, as long as you stay subscribed. On annual plans, you receive all credits up front and any unused credits reset at the end of the annual cycle. If a subscription is not renewed, unused credits are forfeited. Your reset date is in Account Settings under Billing & Subscription.

Is Lusha free?

There is a permanent Free plan: 40 credits a month, one seat, no credit card, with the Workspace, the extension, CRM integrations, and the Claude and ChatGPT connectors included. It is a plan, not a trial, so it doesn’t expire.

Does Lusha offer pay-as-you-go credits?

You can add credits at any time from Account Settings without changing your plan. Ongoing volume is cheaper through a higher tier or the credit slider on Pro and Premium. Per-user credit limits are available on Scale.

How can I earn extra credits?

By joining the Lusha Community, an opt-in program in which members connect a business email and share business contact details from headers and signatures. Members receive 200 credits once and 150 credits every month on top of their plan. Community credits don’t roll over. Members can leave at any time. Community program.

Plans

Which Lusha plan do I need?

Free to test the data on your own list. Starter for one rep who reveals contacts every week. Pro or Premium for a team that wants more seats, CRM enrichment, and Data Waterfall. Scale for larger deployments that need custom credit volumes, unlimited seats, per-user credit limits, and an account manager. Plan features are on the pricing page.

How many seats does each plan include?

Starter includes 1 seat. Pro includes 2 and can grow to 10. Premium includes 5 and can grow to 25. Scale is unlimited. Credits are one shared balance across the account, and per-user credit caps are a Scale feature. Seats by plan.

Which features depend on the plan?

Data Waterfall is on Pro and above. API access is on Premium and Scale, for admins and managers. Per-user credit limits are on Scale. MCP and the Claude and ChatGPT connectors work on every plan, including Free, using the same credits. The full feature grid is on the pricing page.

Can I change plans?

Yes, from Account Settings. Upgrades take effect immediately and the new credit allocation is added. Downgrades take effect at the end of the current billing cycle, and your credits stay valid until then. Teams larger than 25 seats or with custom needs move to Scale through sales.

How do I cancel Lusha?

From Account Settings, under Payment & Subscription. Only an account admin can cancel. The cancellation takes effect at the end of the current billing cycle, your credits stay available until then, and stored credits reset when the account moves to Free. Plans renew automatically, so to avoid the next charge submit the cancellation at least 14 days before the renewal date. Export your lists first, since CSV export is a paid feature. Scale cancellations go through your account manager and take effect at the end of the contract term. You can also freeze a plan for one or two months, up to twice a year, instead of cancelling. How to cancel.

Does Lusha renew automatically?

Yes. Plans renew for the same period at the then-current price, and credits are issued automatically. Cancel at least 14 days before the renewal date to avoid the next charge. Terms and Conditions.

Compliance and privacy

Is Lusha GDPR and CCPA compliant?

Yes. Lusha’s GDPR compliance is certified by ePrivacyseal GmbH and its CCPA compliance is validated by TrustArc. It holds SOC 2 Type II and ISO 27001, 27701, 27017, 31700, and 42001 certifications, and is registered as a data broker with the State of California. Lusha collects business contact information only. Certificates and policies are on the Trust Center.

Is Lusha legal?

Yes. Lusha collects and processes business contact information under the legal bases GDPR and CCPA provide for business data, notifies individuals where the law requires, and gives anyone the right to see, correct, or remove their information. It holds independent certifications for information security, privacy management, and AI management, and is registered with the California Data Broker Registry.

Is Lusha a GDPR-friendly choice for lead generation in Europe?

Yes. Lusha’s GDPR certification is from a European auditor, ePrivacyseal GmbH, it holds ISO 27701 for privacy information management, and it publishes email accuracy for EMEA at 97%. Every phone record carries its Do Not Call status. European teams should still confirm their own legal basis for outreach, which the compliance guide walks through.

How do I remove my information from Lusha?

Through the removal request form, also linked as Opt Out and Do Not Sell My Info in the site footer. Once processed, your record is added to a suppression list and Lusha notifies customers who previously received it. You can also view and correct your information through the same Privacy Center.

Does Lusha show Do Not Call status?

Yes. Every phone record carries a Do Not Call flag, so a rep knows before dialing whether a number can be called and a dialer can keep flagged numbers out automatically. Mobile numbers in the US carry TCPA obligations, and your own obligations still apply.

What is the Lusha Community program?

An opt-in program in which members connect a business email and share business contact details found in email headers and signatures, the kind of detail on a business card, in exchange for extra credits. Lusha does not read message content. Members can leave at any time from the extension settings, and contacts are not told which member contributed them. Terms and the program-specific questions are on the Community FAQ.

Can Lusha data be used to train AI models?

No. Data obtained through the API or MCP can’t be used to train or develop AI or ML systems, and can’t be resold or embedded in a third-party product without Lusha’s written consent, except where the Terms and Conditions say otherwise.

Product

What is the Lusha Workspace?

The web app where you search contacts and companies with filters, build and save lists, enrich CSVs in bulk, and export or sync to your CRM. Workspace.

What is Data Waterfall?

When Lusha has no work email or phone on file for a contact, Data Waterfall checks additional trusted sources for a confirmed match. A Waterfall match costs 2 credits for an email and 8 for a phone, charged only when it returns one. It is available on Pro plans and above, for the Workspace, API, and MCP, and is managed under Settings. Data enrichment.

How does Lusha’s lead scoring work?

Lusha scores accounts against your closed-won profile for fit, layers live buying signals on top, weights recency, and shows the parts of every score. Inbound leads are scored the same way as they arrive. Seven predictive models sit behind the score, and five closed-won accounts is enough to seed one. Lead scoring.

What is lookalike prospecting?

Give Lusha five or more accounts you’ve won, up to 100, and it returns companies that match the underlying profile: industry, size, technologies, growth, who buys. Ten to twenty seeds sharpen the match. Your customers are excluded and the decision makers are found at each result. Lookalike prospecting.

Does Lusha do real-time CRM enrichment for HubSpot and Salesforce?

Yes. New records enrich the moment they’re created, existing records refresh on a schedule you set, and Lusha fills empty fields without overwriting what your team already researched unless you configure it to. Native integrations cover Salesforce, HubSpot, Bullhorn, Pipedrive, Outreach, Salesloft, Zoho, Dynamics, and Capsule. Data enrichment.

Does Lusha have a business data API?

Yes. The Lusha API runs the same contact, company, signal, lookalike, and enrichment calls the Workspace does, for your own pipeline or product. Requests cost 1 credit per up to 25 results plus the data revealed, with per-minute and per-day rate limits by plan and an optional monthly credit cap per key. API access is on Premium and Scale. API documentation.

Does Lusha do sequencing or conversation intelligence?

Lusha Engage sends email sequences from verified lists inside Lusha, and Lusha Conversations analyzes sales meetings with summaries, coaching scores, and transcripts. For teams already on Outreach, Salesloft, or HubSpot Sequences, Lusha syncs the list and the sending tool stays where it is. Engage, Conversations.

Integrations and AI

Which tools does Lusha integrate with?

CRMs and sales engagement: Salesforce, HubSpot, Bullhorn, Pipedrive, Outreach, Salesloft, Zoho, Dynamics, Capsule, and monday. Automation: Make, n8n, Zapier, Workato, Pipedream, Albato, and a Google Sheets add-on. Workflow tools: Clay. AI assistants: Claude, ChatGPT, Gemini, Perplexity, and any MCP client. All integrations.

Does Lusha work with Claude and ChatGPT?

Yes. Add Lusha from the Claude connector directory or the ChatGPT app directory with no API key, on any plan including Free. Your assistant can then search contacts, enrich records, check signals, score accounts, and find lookalikes from inside the conversation, and sees what data exists before it spends a credit. Lusha MCP.

What is Lusha MCP?

Lusha’s connector built on the Model Context Protocol, the open standard for giving AI tools direct access to real data. It connects your Lusha account to Claude, ChatGPT, Codex, Cursor, VS Code, and any MCP-compatible agent, using the same credit balance as the rest of Lusha. Admins can restrict MCP access by role in Account Settings. MCP documentation.

What are Campus plays and Skills?

Plays are prompts you paste into Claude or ChatGPT to run a Lusha workflow, each documented with a live run. Skills install once into a Claude Project and run across every chat, with credit checks and filter validation built in. Both are free on Campus.

Comparisons

How does Lusha compare to ZoomInfo?

ZoomInfo publishes larger totals and hit rates by field, and publishes no prices. Lusha publishes prices, a US-only coverage figure, and accuracy with method, and starts with a free plan. In an August 2026 test of five US ICPs, Lusha returned 2x the US contacts with a direct phone number and ZoomInfo led on work email fill rate. Accuracy was not tested. Lusha vs ZoomInfo.

How does Lusha compare to Apollo?

Both publish prices and accuracy figures. Apollo bundles email sequencing and a dialer with its data. Lusha keeps the data layer separate and connects to the sending tool you already run, publishes US coverage by contact location, and gives AI agents the same records as reps through MCP on every plan. Lusha vs Apollo.

How does Lusha compare to Cognism?

Cognism is quote-based with no free plan, is strongest in Europe, and phone-verifies a subset of its numbers by calling them. Lusha is self-serve with published prices, is deepest in the United States, publishes accuracy with method, and shows Do Not Call status on every phone record. Lusha vs Cognism.

Is Lusha an alternative to Clearbit?

For enrichment, yes. Clearbit is now HubSpot’s built-in enrichment and is included with paid HubSpot plans rather than sold on its own. Lusha enriches inside HubSpot and Salesforce, through a CSV, through the API, or through Claude and ChatGPT, adds direct dials and mobiles with Do Not Call status, and publishes its accuracy figures. Data enrichment.

Is Lusha budget-friendly for SMB and startup teams?

The Free plan needs no card and doesn’t expire. Starter is priced for one rep, and Pro and Premium scale by a credit slider so a small team pays for the volume it uses. Prices are published, there is no minimum contract on self-serve plans, and you can cancel from Account Settings. Pricing.

Account and support

How do I get support?

The help center covers setup, integrations, and billing. In the app, the chat icon reaches the support team. [email protected] for account questions. Scale customers have an account manager.

How do I add teammates?

From Account Settings, within your plan’s seat allowance: 1 on Starter, up to 10 on Pro, up to 25 on Premium, unlimited on Scale. Credits are one shared balance across the account. Admins can set per-user or per-group credit limits on Scale.

How do I report a wrong contact record?

Flag the field from the contact record in the Workspace or extension. If the record is your own, use the Privacy Center to correct or remove it.

Where do I request a feature?

On the Lusha ideas board.