Find companies actively investing in their tech stack. Rising IT spend means new tools, new integrations, and new budget available before it’s already spoken for.
Typical use case: Find companies actively investing in tech, before their budget is already spoken for.
What it tells you
A company increasing IT spend has already decided technology is a priority this cycle — the harder half of the sales conversation is done before you’ve even reached out. The open question isn’t whether they’ll spend, it’s what they’ll spend it on.
What Lusha detects
Lusha tracks changes in a company’s technology spend over time, flagging meaningful increases relevant to prospecting and account prioritization.
Best for
- Sales — Prioritize accounts with active technology budget.
- RevOps — Feed spend trend into account scoring models.
- Marketing — Target campaigns at companies actively investing in tech.
Turn this signal into action
Prioritize funded accounts
Build a target list of companies increasing IT spend in the last quarter, before the budget is allocated elsewhere. Explore playbook →
Time outreach to the budget cycle
Reach out while spend is actively rising, not after the buying window has closed. Explore playbook →
Combine with tech stack data
Cross-reference spend increase with current tech stack to find companies investing in categories adjacent to yours. Explore playbook →
Available data
- Current spend level
- Historical spend level
- Change percentage
- Trend direction
- Time window
Related signals
IT spend decrease · Headcount increase · Company news · Lookalike companies
