Growth Director
About The Position
At Lusha, we're building for Builders, we build fast & AI-first --- so we look for Builders! By a builder, we mean someone who turns “maybe” into “done”.
We’re looking for a Growth Director to join our team and work at the intersection of product/data, technology, and business. This strategic role is at the heart of our mission to build scalable ROI-driven, paid and non-paid organic growth engines for our B2B SaaS product with a Product-Led Growth (PLG) motion. This role is about impact — not just ownership, not just execution, but building solutions that actually get used.
This role is based in Tel Aviv. We work in a hybrid model, with 3 days a week in the office.
What will you be responsible for?
- Own our paid channels. Grow the monthly budget while maintaining a healthy CAC/LTV ratio via constant optimization and opening new channels.
- Collaborate closely with product, marketing, development, and customer success teams to maximize customer value and optimize the funnel.
- Conduct A/B tests, define and track KPIs, and present actionable insights to senior leadership.
- Drive experimentation frameworks and iterate rapidly to test new ideas.
- Continuously analyze user data to identify improvement areas and lead data-driven growth initiatives.
- Foster a culture of growth thinking and continuous optimization across the company.
- Lead the SEO/GEO, affiliates and influencers initiatives and grow it systematically and consistently.
Requirements
What we look for:
- A strong builder mindset, with 7+ years of experience in Growth Marketing and a proven track record of executing successful growth strategies.
- Hands-on experience with tools relevant to your domain: Strong proficiency with analytics tools such as Amplitude, Google Analytics, Tableau, or similar.
- Management: At least 2 years of proven managerial experience is a must.
- Deep understanding of PLG methodologies and user-centric growth funnels.
- Ability to move quickly from problem to execution and own our paid channels, growing the monthly budget while maintaining a healthy CAC/LTV ratio.
- Strong collaboration and communication skills, with the ability to foster a culture of growth thinking across cross-functional teams (product, marketing, development, and customer success).
- A proactive, curious approach and willingness to challenge how things are done.
Optional – Nice to have:
- Background in B2B SaaS and deep understanding of user-centric growth funnels.
