In 2008, EBI acquired a 100% stake in Lomisi Ltd, a leading brewer in Georgia. Located as it is between Europe and Asia and because of its currently low per-capita consumption rates, the Georgian market is seen to have strong potential. This is why operations here are regarded as being of strategic importance for Anadolu Efes.EBI acquired Lomisi, the leading beer-maker in Georgia in 2008, and began consolidating its financial results into its own. At present, Georgia accounts for the smallest share of EBI’s international beer operations. “Natakhtari”, which is the main brand in the popular segment in Georgia, was introduced in 2.5-liter PET bottles beginning in 2011.