Since 2004, Auto Point’s mission has been to help automotive dealerships, enterprise groups, OEMs, and aftermarket repair shops increase profits through greater customer retention. Auto Point is the originator of Ownership Lifecycle Services for a single, unified voice across all stages of vehicle ownership. Auto Point solutions integrate with Dealer Management Systems (DMS) and other dealer systems to provide email and direct mail, POS materials, multimedia, and a powerful dealer branded online customer portal. Auto Point offers Mobile Point™, an application for Apple and Android-based smart phones, allowing customers to view and manage their vehicle’s service history. Auto Point’s dealer-tailored solutions keep the dealer brand in the forefront, while Auto Point supports all dealer communications behind the scenes. Auto Point solutions are supported by the in-depth knowledge of the Auto Point team, providing personalized training and support for all programs. Auto Point incorporates the most effective methods for reaching young Internet savvy first time buyers, to loyal repeat customers, enabling improved sales and profits through increased customer retention.