Behind every piece of Sasha Primak jewelry there is a commitment to “The way it’s meant to be.” For over a quarter century Sasha has been personally involved in every aspect of the jewelry design and production process. His proprietary method is taught to every new apprentice, combining the best of old-world craftsmanship with the precision of cutting-edge technology. From premium precious metals to certified diamonds, from old-world craftsmanship to the latest technology, from the initial design concept to its fulfillment, we guarantee and deliver uncompromised service and integrity to our clients. Sasha Primak jewelry is a pledge of loyalty, a symbol of success, and an individual statement that begins and ends with commitment to excellence. Our GIA trained diamond buyers search worldwide for the best combination of quality and price in a Sasha Primak diamond. Our larger diamonds are certified only by reputable diamond grading labs, and our diamond sets are handpicked for a perfect match. Our premium platinum and gold alloys are proprietary to Sasha Primak. Designed specifically to enhance our diamonds and ensure product quality, they set us apart in the world of fine jewelry. The result is stunning. Sasha Primak jewelry, the way it’s meant to be.