The Challenge
Before Lusha, it was difficult to locate and reach out to decision makers, top management and C-level executives, who are tasked with uniform ordering and procurement. Outreach was long, cumbersome and oftentimes impossible. Previous data solutions were inaccurate more often than not, and wasted employees’ time as well as company resources.
The Solution
After using Lusha, My Alchemy Store employees are able to quickly locate and reach out to key stakeholders, without the fuss of Linkedin invites, long and fruitless message chains, incorrect phone numbers and gatekeepers who shut down communication efforts. With Lusha, they receive a direct line to their prospect and pitch the right person in the organization.
“With Lusha I was able to close one of India’s largest delivery companies that I had been trying to reach for five years. We’ve been supplying their uniforms for over a year and a half now.”
Before Lusha – Sales Outreach Could Take Years
Prior to using Lusha, My Alchemy Sore employees found it challenging to find the key stakeholder responsible for purchasing company uniforms. The role can vary within the organization – ranging from HR manager, to Head of Procurement and so forth, leading to cat and mouse games of Linkedin tag, sending connection requests, messaging and trying to find the correct stakeholder. Oftentime, messages were ignored and responses could take months if not years.
It also was a challenging road with random cold calling. Gatekeepers were disinterested and kept sales callers at arms distance – without a way in. Other data providers had questionable quality DBs, with contact data often incorrect or spotty at best.
From Personal Recommendation to Business Success
Co-founder and CEO, Aman Jain originally found out about Lusha through a personal connection at a Marketing agency.
They were about to run a series of Linkedin ads, when the name Lusha was mentioned.
“Don’t waste your time or your money, just use Linkedin,” my colleague told me.
Lusha Provides Over 150% ROI
Shortly after using Lusha, the business’s key results took a turn for the better.
“We were very happy with the results and we’ve renewed our annual Lusha contract at least twice. I’ve not only asked the sales team, but I see the purchase orders that come in every month, as a result of Lusha. The purchase amounts are quite high, and I credit Lusha with helping us secure those contracts.”
Lusha Helped Land a Large Delivery Vendor
Thanks to Lusha, Aman and his team were able to close one of India’s leading delivery companies, which requires their delivery personnel to wear uniforms.
“After five years of trying to reach the right contact at this company, we were able to have a way in with Lusha. With Lusha we looked for logical roles who would purchase uniforms, such as Purchase Heads, Commercial Directors, and the like. Finally on the third try, we struck gold.”
Salespeople Get Ongoing Results
Since meetings are booked with the prospect at their physical location, there’s a high prospect show rate (Aman estimates about 90%.)
Salespeople are judged on their ability to book meetings with Lusha with the right stakeholder, at their location.
“Before Lusha, salespeople weren’t able to properly do their job and they never met their numbers. They weren’t even close. Now thanks to Lusha, they’re not only meeting their goals, but the purchase orders come in every month and are fairly sizable. I’m extremely happy with Lusha.”
At My Alchemy Store, the future looks bright. And in part, that’s thanks to Lusha.
