This guide explains the four new buying signals added to the Lusha API and how RevOps teams can use them to improve scoring, routing, outreach timing, and CRM accuracy.
Timing is everything in revenue operations. You can have great data, strong messaging, and a clear ICP, but if you reach out when nothing is happening inside the account, the conversation rarely moves forward. Signals change that. They show when a company is growing, when a team is expanding, and when key people are making career moves that influence buying decisions.
This week we released four new signals inside the Lusha API to help RevOps, sales, and marketing teams make smarter decisions and build workflows that react to real activity in the market.
The new signals include:
- Job change
- Promotion
- New job listing
- Headcount growth
These signals are now available in your existing API schema, ready to plug into your enrichment, routing, scoring, or automation flows.
Why job change signals are important
Signals give RevOps visibility into the exact moments when accounts enter or progress through a buying cycle. Instead of relying on static data or scheduled list refreshes, your systems can respond to real movement inside target companies.
Signals help you:
- Identify accounts that are growing
- Spot churn or expansion risks early
- Increase lead scoring accuracy
- Route leads to the right owner at the right moment
- Build automations that trigger outreach when the timing is right
- Keep your CRM updated with live context
This removes guesswork and improves how teams work across the entire funnel.
The four new signals explained
1. Job change
Detect when a contact you already know moves roles or companies. This is useful for:
- Reconnecting with previous champions
- Identifying new budget owners
- Updating ownership inside your CRM
Job changes often signal new needs and budgets. They also shorten the path to your next warm introduction.
2. Promotion
See when a contact takes on more responsibility or gains decision-making authority. Promotions can indicate:
- New priorities
- Larger teams
- Expanded budgets
- A shift in tooling or strategy
This helps your team engage with the right person at the right time.
3. New job listing
Track active hiring. New job listings reveal:
- Team expansion
- Strategic investments
- New capabilities the company wants to build
These hints often show early buying intent, especially when companies hire for sales, RevOps, marketing, AI, or data roles.
4. Headcount growth
Catch early momentum as companies scale up. Headcount growth is one of the strongest indicators of:
- New software needs
- Budget increases
- A shift in priorities
- New organizational pain points
Pair headcount growth with job listings and promotions and you get an even clearer picture of where to focus.
How RevOps teams can use these signals inside workflows
Signals become most valuable when they’re part of an automated system. Here are practical ways to use the new signals in your RevOps stack.
Improve lead scoring
Add points for:
- Job changes within ICP roles
- Hiring in relevant departments
- Companies increasing headcount
- Prospects who recently moved into leadership roles
Better scoring means better prioritization.
Route opportunities with context
Use signals to route accounts automatically based on activity:
- Send growth accounts to AEs
- Send job-change leads to SDRs
- Send hiring activity to account owners
Your team works faster when routing reflects real momentum.
Trigger outreach at the right moment
Build workflows that react immediately:
- Notify the AE when a champion changes jobs
- Alert SDRs when a target account opens relevant roles
- Start an outbound sequence when headcount jumps
Signals help you catch the window when companies are paying attention.
Keep your CRM current
Push signals directly into Salesforce or HubSpot to update:
- Job titles
- Company size
- Team information
- Account status
- ICP segmentation
This reduces manual clean-up and keeps your CRM aligned with reality.
How to get started
You do not need to add new endpoints. The signals are already available in your existing Lusha API schema.
You can:
- Pull them into enrichment workflows
- Stream them into your CRM
- Feed them into scoring or routing rules
- Use them in Make, Zapier, Workato, n8n, or your internal systems
If you want to review the full structure, you can explore the API documentation.
What this means for your GTM team
Signals are one of the most reliable ways to build a more proactive revenue engine. They help teams:
- Prioritize better
- Respond faster
- Reduce noise
- Focus on accounts that are actually moving
- Improve conversation timing
- Build repeatable, predictable workflows
With these four new signals, your team can take action earlier in the buying cycle and move from reactive to strategic.
Need help building automations
Our team can help you connect the new signals to your workflows, whether you are working with Salesforce, HubSpot, Zapier, Make, Workato, n8n, or custom infrastructure.
If you need guidance, reach out. We are here to help.
Read more:
How to use Lusha Signals to detect company growth and keep Salesforce accounts up to date
FAQs
Job change, promotion, new job listing, and headcount growth.
No. The new signals are already included in the existing API schema.
They can improve lead scoring, route leads based on activity, trigger outreach at the right moment, and update CRM records automatically.
Yes. You can use them in Zapier, Make, Workato, n8n, internal APIs, and Salesforce or HubSpot workflows.
Yes. Signals like promotions, hiring, and team growth often indicate new needs, larger budgets, and expanding opportunities.
Start with lead scoring rules, Salesforce account updates, or Slack alerts when a champion changes jobs.
Yes. Signals can be mapped to CRM fields through your automation tool of choice.
