Data isn’t static.
It’s something you plug into systems and build on.
That’s the direction GTM is moving toward, and it’s why this matters.
Lusha is now a data provider inside Nooks.
With Nooks, you can bring verified contact and company data directly into your workflows.
Not as a separate step, and not as something you fix later, but as part of how your system runs.
Why it’s important
As more teams move from one-off actions to continuous workflows, the weak point becomes clear.
It’s not the logic. It’s the data.
Most workflows break because the data coming in is incomplete or outdated. That leads to more enrichment steps, more providers, and more complexity just to keep things running.
And the impact goes beyond the workflow itself.
- Missed connections
- Higher bounce rates
- Slower routing
- Lost deals
Teams that fix this don’t just clean their data. They improve performance.
One Lusha customer, Empiric, generated £1.4M in revenue directly tied to accurate contact data, with over 90% accuracy across markets.
At WalkMe, improving data quality led to a 67% reduction in bounce rates and consistent overperformance against targets.
That’s what better data does over time. It compounds.
What you can do with it
Inside Nooks, you can now:
- Enrich incoming leads with verified emails, direct dials, and company data
- Complete records before routing or scoring
- Reduce the number of enrichment steps in your workflow
- Work with more consistent data across your system
And most importantly, rely less on fallback layers.
Because the more you resolve early, the less you need to fix later.
Why Lusha (and not just another provider)
Most teams already use some kind of data provider.
The real question is whether that data holds up in a live workflow.
Lusha is built around that:
- 300M+ business contacts
- 150M+ verified email addresses
- 115M+ direct dials
- 30M+ company profiles
Used by over 280,000 revenue teams globally.
But the difference shows up in outcomes, not just coverage.
- Up to 90–95% accuracy in key markets
- 65% of prospects booking demos on the first call when reaching the right contacts
- 10× ROI reported on closed deals tied to data quality
- Up to 50% reduction in research time and 20% more leads unlocked
As one customer put it: “The accuracy of Lusha’s data is unparalleled…”
And another: “Data is our bread and butter. Lusha is focused on data.”
That focus is the point.
The bigger picture
This integration reflects a broader shift in how GTM systems are built.
Instead of treating data as something you fix along the way, teams are starting to treat it as part of the system itself.
Not a step. A layer.
Lusha is moving in that direction. From a place you go to find data, to something that runs inside your workflows and keeps your data usable over time.
Nooks is where those workflows run. This integration connects the two.
Getting started
If you’re already using Nooks, you can start using Lusha there today.
Run your data through it.
Look at how complete your records are.
See how your workflows behave when the data is actually there.
That’s where the difference becomes clear.
Read more:
