Introducing Lusha in Clay

We’re excited to announce a new partnership with Clay.

As more GTM teams move toward automated prospecting systems, we’ve been expanding the Lusha ecosystem to connect with the platforms where these workflows are built. Integrating with Clay is a natural step in that direction.

Clay has become a central environment for RevOps teams and GTM Engineers designing automated pipelines — connecting data providers, enrichment workflows, and outbound tools into a single system.

With Lusha now available inside Clay, you can discover new accounts, enrich contacts, and track signals directly in your Clay tables without jumping between tools to find, verify, and manage data.

The result is a simpler workflow powered by verified data from the start.

Bring trusted Lusha data into Clay

With Lusha integrated into Clay, verified contact and company data becomes part of the workflows where prospecting already happens. Lusha’s dataset combines community-contributed intelligence, proprietary data collection systems, and vendor partnerships to maintain strong global coverage.

Today, Lusha supports prospecting across 300M+ business contacts and 30M+ company profiles worldwide, helping GTM teams identify and reach the right decision makers faster. Lusha’s data engine processes 1.2B+ data points every day, with 7M new signals added every week — including hiring activity, funding events, company growth signals, and job changes that help identify when accounts are moving.

Every record goes through continuous validation to maintain strong deliverability and phone accuracy. Email verification rates reach 98% in North America, 97% in EMEA, 96% in APAC, and 95% in LATAM, while 90%+ of direct dials are validated.

Lusha also supports global prospecting with strict privacy and compliance standards, including GDPR, CCPA, TRUSTe, ISO 27701, and ISO 31700.

Learn more about Lusha data

Start your enrichment waterfalls with better data

Many Clay users structure enrichment as waterfalls, where multiple providers run sequentially until contact information is resolved.

Where a provider sits in that waterfall makes a significant difference.

Early adopters are already using Lusha as a primary provider in Clay enrichment waterfalls, helping resolve more contacts earlier in the process. This improves match rates and reduces the number of fallback providers that need to run.

Starting with verified data also helps keep enrichment pipelines cleaner and reduces the risk of introducing unreliable records into downstream workflows.

For teams building automated prospecting systems at scale, this approach helps keep enrichment costs lower while maintaining higher data quality.

Discover companies similar to your best customers

Many prospecting workflows start with a list of existing customers or high-value accounts.

With Lusha in Clay, you can identify companies that share similar characteristics with those accounts and add them directly into your workflows. Lusha lookalike models analyze firmographic patterns across your best-performing customers to surface organizations with similar profiles.

Instead of manually researching similar companies, you can automatically expand your pipeline with accounts that resemble the customers already converting.

This helps focus prospecting efforts on companies that are statistically more likely to be a good fit.

Prioritize outreach with real-world signals

Finding the right account is only part of the equation — timing matters just as much.

Lusha provides real-world signals that highlight meaningful changes happening inside companies and teams, including:

• job changes and promotions
• hiring activity and team expansion
• funding announcements
• company growth trends

When these signals appear directly inside your Clay workflows, you can prioritize outreach based on real activity rather than static lists.

Instead of reaching out randomly, outreach can happen when there is a clear indication to start a conversation.

Enrich decision makers with verified contact data

Once the right companies have been identified, the next step is finding the people behind them.

Lusha provides verified contact information including:

• work email addresses
• direct phone numbers
• role and seniority information
• company attributes and firmographic data

This data can be enriched directly inside Clay tables, allowing prospecting workflows to move seamlessly from account discovery to contact enrichment and outreach.

Because the data is continuously validated, outreach workflows can run with greater confidence in the accuracy of the contact information being used.

Real workflows you can run with Lusha in Clay

Clay users often build workflows directly inside their tables. With Lusha integrated, several common prospecting workflows become easier to automate.

Example 1: Turn closed won accounts into new pipeline

Start with a few customers or high-performing accounts.

Using Find Company Lookalikes with Lusha, you can generate a list of similar companies and add them directly into your Clay table.
From there, you can enrich contacts and start outreach automatically.

Try the template here

Example 2: Enrich contacts with verified emails automatically

Once target companies are identified, the next step is identifying the right contacts.

Using Enrich Person with Lusha, you can add verified data to your Clay table including:

• work email
• direct phone number
• job title and seniority
• company information

This allows Clay workflows to move from account sourcing → contact enrichment → outreach without manual research.

Try the template here

Example 3: Prioritize outreach using company signals

Many prospecting workflows rely on signals that indicate when a company may be ready to buy.

Lusha provides several signals that can be added directly to Clay workflows, including:

• Headcount growth signals
• IT spend signals
• Job growth by department or location
• Company news signals
• Website traffic changes

These signals highlight companies experiencing meaningful changes, helping prioritize outreach at the right moment.

Try the template here

Example 4: Identify lookalike decision makers

You can also start with a few high-performing contacts.

Using Find People Lookalikes with Lusha, Clay can surface other professionals with similar titles, seniority, and company context.

This helps expand outreach to similar decision makers across different organizations.

Start using Lusha in Clay

The Lusha integration is now available in Clay.

You can start using it today to discover lookalike accounts, enrich decision makers, track buying signals, and power your Clay workflows with trusted contact and company data.

Explore the Lusha × Clay integration →

Read more:

What makes Lusha’s data different

Waterfall enrichment: maximize coverage, minimize cost

The waterfall enrichment playbook

How RevOps use waterfall enrichment to guarantee coverage