We enriched 197 real US contacts across four industries, SaaS, financial services, healthcare, and manufacturing, and checked what came back. Work email resolved 100 percent of the time in every industry. Mobile phone held at 100 percent in SaaS and financial services, then dropped to 96 percent in healthcare and 93.9 percent in manufacturing. The gap is real this time, not a small-sample artifact, and it lines up with how each industry’s workforce actually operates.
What we tested
Real contacts pulled through Lusha’s own prospecting and enrichment tools, nationwide across the US, manager through director seniority. Four industries: Software Development, Financial Services, Healthcare, and Manufacturing. For each, we searched, then ran a real enrichment call on every result, and counted a hit only when a usable value actually came back, the same standard used in our earlier metro and company-size testing.
Total sample: 197 contacts, all reveals run in real time on July 28, 2026.
Work email holds at 100 percent, every industry
SaaS, financial services, healthcare, manufacturing, all four came back at 100 percent on work email. Fifty for fifty, forty-eight for forty-eight, fifty for fifty, forty-nine for forty-nine. Industry didn’t move this number even once across 197 contacts.
Mobile phone splits into two tiers
| Industry | Sample size | Work email | Mobile phone |
|---|---|---|---|
| SaaS / Software | 50 | 100% | 100% |
| Financial Services | 48 | 100% | 100% |
| Healthcare | 50 | 100% | 96% |
| Manufacturing | 49 | 100% | 93.9% |
SaaS and financial services sit at a full 100 percent. Healthcare and manufacturing land 4 to 6 points lower, and the misses aren’t random, three of the four came from department and program-management roles at large industrial and pharmaceutical companies (PepsiCo, Medtronic, ADM), the kind of role less likely to carry a corporate mobile line in the first place, as opposed to the customer-facing or field roles more common at Genentech and Bioptimus, where the other two misses came from. That’s a workforce pattern, not a data quality problem specific to those companies.
Why this split makes sense
SaaS and financial services skew toward roles built around constant reachability, sales, engineering leadership, security, deal-facing finance, jobs where a direct mobile line is close to a job requirement. Manufacturing and healthcare carry more back-office, compliance, and specialist roles where a desk extension has historically been enough. Lusha’s phone data reflects that difference in how these industries actually operate, it isn’t a gap in coverage so much as a gap in how many of these roles were ever assigned a mobile number to capture.
What this means for a GTM team
If your ICP sits in SaaS or financial services, phone-based outreach can be planned on the assumption that a mobile number will be there. In healthcare and manufacturing, work email is just as reliable as it is anywhere else, but build a plan that doesn’t depend entirely on phone for those two industries specifically, expect roughly 1 in 20 to 1 in 16 contacts to be email-only.
Methodology notes
- Sample composition. 197 total contacts, manager through director seniority, US-wide, not limited to specific metros or company sizes.
- Hit definition. A hit required an actual revealed, non-empty value from a real enrichment call, not a preview flag indicating a field might be available.
- Industry definitions. SaaS/Software uses Lusha’s “Software Development” sub-industry. Financial Services uses the sub-industry of the same name. Healthcare and Manufacturing use the full main industry category, not a narrower sub-industry cut.
- What this doesn’t cover. Four industries, one seniority band, nationwide rather than segmented by metro or company size. Other industries and other seniority levels weren’t tested and may behave differently.
Images on this page are for illustrative purposes only. The examples referenced are real contacts surfaced through Lusha’s verified data layer, with identifying details withheld for privacy.
