Advanced lead enrichment workflows with Lusha & n8n for Zoho CRM

Basic CRM enrichment is a good start. It fills in missing fields and keeps records accurate. But high-growth teams need more. They want to:

• Apply logic to decide which leads are high-priority.
• Trigger alerts based on seniority, industry, or buying signals.
• Push enriched data into multiple systems at once.

That’s where Lusha + n8n comes in. With n8n’s open-source automation and Lusha’s verified data, RevOps leaders can build advanced workflows that go far beyond simple enrichment.

What this recipe delivers

By combining Zoho CRM, Lusha, and n8n, you can:

• Enrich new or updated leads automatically with verified data.
• Filter leads by title, seniority, or technographics.
• Route qualified records directly to the right rep.
• Alert AEs or SDRs in Slack or Teams when high-value leads enter.
• Keep Zoho CRM clean and synced without manual effort.

This approach keeps revenue teams focused only on the best opportunities.

Step-by-step workflow

1. Trigger: new or updated lead in Zoho CRM

When a new lead is created or an existing one is updated with missing data—n8n starts the workflow.

2. Call Lusha for enrichment

n8n uses an HTTP request node (or Lusha node, if available) to send contact details to Lusha. The response includes verified fields like:

• Email and phone
• Job title and seniority
• Company details and firmographics
• Technographics and buying signals

3. Apply conditional logic

Filter enriched leads by RevOps criteria. For example:

• Only continue if seniority = Manager+
• Only continue if industry = SaaS or FinTech
• Only continue if verified email = true

Leads that don’t meet conditions can be marked low-priority or added to a nurture queue.

4. Update Zoho CRM

Push enriched fields back into Zoho CRM automatically. Update existing records instead of creating duplicates.

5. Route and alert

If the lead qualifies, assign it to the correct AE or SDR. Then send an instant notification to Slack or Teams:
“Qualified lead enriched by Lusha: VP of Marketing at Acme Corp. Routed to Sarah.”

6. Branch workflows

You can extend the recipe even further. For example:

• If the company just raised funding → add to an ABM campaign.
• If the contact matches expansion criteria → create a task for CSM.

Use cases

• Inbound qualification: Ensure all inbound Zoho leads are enriched, filtered, and routed in under a minute.
• Territory coverage: Automatically assign enriched leads to correct regions or verticals.
• ABM campaigns: Identify high-value accounts, enrich the buying committee, and push to marketing.
• Renewal plays: Detect job changes at customer accounts and notify account managers.

Metrics to track

• Enrichment success rate: % of Zoho leads enriched with full data.
• Routing speed: Time from form submission → rep notification.
• Qualified lead ratio: % of enriched leads that meet ICP filters.
• Rep adoption: How often reps act on Slack/Teams alerts.
• Pipeline impact: Opportunities sourced from enriched vs. raw leads.