To call, or not to call?

Do-Not-Call Lists and Lusha: The Basics

We all hate getting spam calls – and they’ve been getting more and more common in the last few years. So it’s no wonder that there are a slew of “do not call” lists for marketing professionals to be worried about – so how can Lusha customers wrap your heads around all this red tape?

“Do not call” Lists often only apply to B2C marketing calls.

Lusha is proud to provide our platform to customers who use it for several different purposes – many leverage our tools to support B2B sales and marketing, others for recruiting, and others still for fraud prevention purposes. Our customers who use the Lusha platform for purposes other than marketing generally don’t have to worry about “do not call” legislation and can benefit from Lusha’s rich resources regardless of whether individuals have registered for these lists. We do not filter out data that can serve these customers based on “do not call” lists that don’t apply to them.

Additionally, Lusha is designed for B2B purposes – the motivation behind “do not call” legislation is largely to protect consumers from direct marketing tactics. You’ll want to check the specifics of whatever legislation is applicable to your campaigns, but remember that Lusha isn’t meant to support B2C sales.

The problem with scrubbing on our end – time lag.

Even if Lusha did scrub against do not call lists, that wouldn’t be any guarantee that you’re following the rules! If you identified a lead through our platform on Monday and saved their information into your CRM, then the customer registered for the list on Tuesday, and you called them later that week – you’d be calling an individual whose number is on the registry. And since you can hold on to that contact info on your end, we would have no way of updating it for you.

At the end of the day – it’s the caller’s liability.

Whoever makes the call is the one who would be subject to enforcement – “my vendor told me they checked” probably won’t fly as a defense. Different legal regimes have different ways of addressing mistakes, and specific requirements vary from jurisdiction to jurisdiction.

Click to read more about the U.S. National Do Not Call Registry, administered by the Federal Trade Commission.

Click to read more about the U.K. Telephone Preference Service (TPS) and Corporate Telephone Preference Service (CTPS).

Lusha cannot provide legal advice to its customers – this article is provided for informational purposes only and is not legal advice. Please consult your own legal counsel for any advice related to compliance with these laws.