Most inbound leads lose value the longer they wait. By combining Lusha’s real-time enrichment with Chili Piper’s smart routing and instant scheduling, RevOps teams can turn form fills into booked meetings in seconds—no manual work, no missed opportunities.
Inbound leads lose value by the minute. With Lusha and Chili Piper working together, every form submission is instantly enriched, routed to the right rep, and booked into a meeting—no back-and-forth, no missing data.
Too often, strong leads stall because routing breaks down: incomplete contact info, manual assignment, and endless email ping-pong. This setup closes the gap so reps connect while the lead is still hot.
The recipe
Trigger
A prospect fills out a demo form on your website.
Ingredients
- CRM (Salesforce or HubSpot)
- Lusha (for enrichment)
- Chili Piper (for smart routing and instant scheduling)
- Slack or Teams (for notifications)
Steps
Form submission: lead hits your form.
Enrichment: Lusha fills in missing details (verified email, phone, role, company info).
Routing: Chili Piper uses the enriched fields (territory, account ownership, role) to route to the right rep.
Instant scheduling: prospect books time on the rep’s calendar without waiting.
CRM sync: lead is created/updated with enriched fields + meeting info.
Notification: rep gets a Slack/Teams ping with all details and meeting confirmed.
Time saved
No more manual lead review or scheduling back-and-forth—enrichment + routing + booking happen in seconds.
What this solves
- faster handoff from marketing to sales
- accurate lead records in CRM at the moment of creation
- higher conversion rates from form fill to booked meeting
- reduced lead leakage and fewer missed SLAs
Pro tips
- align enrichment fields (like company size, region) with Chili Piper routing rules
- set fallback rules if Lusha doesn’t return a key field (territory, phone)
- add a “booked via Chili Piper” flag in CRM for reporting on conversion impact
- run weekly reports comparing enriched vs. non-enriched bookings
Technical accuracy checklist
- confirm Chili Piper integration points: form → routing → calendar booking → CRM sync
- test that enriched fields from Lusha are available before routing executes
- validate SLA: enrichment + routing should occur in <60 seconds
- check field mapping consistency between Lusha enrichment & Chili Piper routing rules
FAQs
Yes. Enriched records still flow into CRM, and reps can follow up manually if no slot is chosen.
That’s the point—Chili Piper uses the most accurate fields from Lusha (e.g., region, title) to send leads to the right owner.
Track form-to-meeting conversion rate before and after. Most teams see measurable lift once enrichment and routing are combined.
