Inbound leads lose value by the minute. With Lusha and Chili Piper working together, every form submission is instantly enriched, routed to the right rep, and booked into a meeting—no back-and-forth, no missing data.
Too often, strong leads stall because routing breaks down: incomplete contact info, manual assignment, and endless email ping-pong. This setup closes the gap so reps connect while the lead is still hot.
The recipe
Trigger
A prospect fills out a demo form on your website.
Ingredients
- CRM (Salesforce or HubSpot)
- Lusha (for enrichment)
- Chili Piper (for smart routing and instant scheduling)
- Slack or Teams (for notifications)
Steps
Form submission: lead hits your form.
Enrichment: Lusha fills in missing details (verified email, phone, role, company info).
Routing: Chili Piper uses the enriched fields (territory, account ownership, role) to route to the right rep.
Instant scheduling: prospect books time on the rep’s calendar without waiting.
CRM sync: lead is created/updated with enriched fields + meeting info.
Notification: rep gets a Slack/Teams ping with all details and meeting confirmed.
Time saved
No more manual lead review or scheduling back-and-forth—enrichment + routing + booking happen in seconds.
What this solves
- faster handoff from marketing to sales
- accurate lead records in CRM at the moment of creation
- higher conversion rates from form fill to booked meeting
- reduced lead leakage and fewer missed SLAs
Pro tips
- align enrichment fields (like company size, region) with Chili Piper routing rules
- set fallback rules if Lusha doesn’t return a key field (territory, phone)
- add a “booked via Chili Piper” flag in CRM for reporting on conversion impact
- run weekly reports comparing enriched vs. non-enriched bookings
Technical accuracy checklist
- confirm Chili Piper integration points: form → routing → calendar booking → CRM sync
- test that enriched fields from Lusha are available before routing executes
- validate SLA: enrichment + routing should occur in <60 seconds
- check field mapping consistency between Lusha enrichment & Chili Piper routing rules
