Cold calling still works when powered by verified data and real intent. Lusha combines fit, signals, and automation so reps reach the right buyers at the right time. With curated leads from Playlist Catalog and seamless CRM sync via MCP and API, your team stops guessing and starts converting.
If your reps are still calling down a static list of “decision-makers” pulled from a vendor dump three months ago, it’s not a call reluctance problem but a data and timing problem. You’re not streamlining revenue, you’re gambling on lagging signals and stale information.
Cold calling still works. What doesn’t work is the infrastructure behind it, outdated lists, bloated CRMs, irrelevant outreach cadences, and a lack of real-time visibility into buyer behavior. And for RevOps, that’s not just inefficient. It’s expensive.
According to our data, the average B2B sales rep spends just 35% of their time actively selling. The rest? Manual list building, data clean-up, CRM admin, and chasing bad-fit leads. As a RevOps leader, you’re measured on pipeline velocity and sales productivity, not activity for activity’s sake. If your prospecting engine is powered by guesswork, your funnel isn’t broken , it’s misaligned.
Most cold calls fail before the phone even rings
You don’t need a new script. You need a system that gets the right rep in front of the right buyer at the right time with context.
What happens when reps call without buyer intent? Outreach becomes reactive, Qualification cycles stretch, and conversions dip. The CRM fills up with contacts who will never convert.
What happens when reps call with context?
- Connection rates increase by up to 40% when reps reach out within days of a prospect researching your category
- Cold-to-warm conversions rise 3x when signals are tied to real buying behavior like recent tech adoption, hiring trends, or page views on competitor websites
- Sales cycles shrink when outreach aligns with budget availability and decision-stage timing
That’s precision built on signal-based targeting and ICP alignment at its finest.
Why RevOps needs to lead the shift from activity to accuracy
Unless you’re feeding engines with the right data and the right timing signals, you’re still scaling noise not impact.
Lusha works differently. It starts from past-win patterns and live buyer signals, and streams only verified, high-fit, high-intent contacts into your workflow. Every day. Automatically.
Here’s how this shows up in RevOps terms:
- Higher rep productivity: Reps stop building lists and start having informed conversations with prospects from Playlist Catalog that match your most recent wins.
- Cleaner pipeline and CRM hygiene: Contacts only sync once they meet pre-set conditions (title, tech stack, intent stage, company size, etc.). That means less cleanup, fewer duplicates, and a CRM that actually reflects your market reality.
- Faster handoffs and better attribution: With Lusha API and MCP integrations, leads flow directly from Playlist Catalog into your engagement tools, routed by buying stage and priority. No misaligned targeting or “who added this lead?” confusion.
The cold truth: precision > volume
Let’s break it down in simple terms:
| Old way | With Lusha |
| Static lists dumped into the CRM | Dynamic playlists based on real-time fit |
| Reps guessing which leads to call | Reps work verified contacts with signals |
| Attribution blurred across handoffs | Signals tied to outcomes in CRM |
| Intent data lives in separate silos | Signals, contacts, and outreach are synced |
RevOps isn’t just about optimizing the funnel, it’s about rethinking what qualifies as a lead in the first place. With Lusha, your team stops chasing volume and starts building pipeline with surgical precision.
You’re not just giving reps names. You’re giving them intent-layered, fit-verified contacts who actually want to hear from you updated daily, enriched automatically, and routed directly into your systems.
That’s not a better tool. That’s a better motion.
Ready to build a system that sells?
Explore how Lusha helps RevOps teams cut through noise, connect the dots between fit and timing, and drive pipeline that actually converts.
Called Calling FAQ
Q: Does cold calling still work in 2026?
A: Yes, but only when it’s powered by verified contact data and real-time buyer intent signals. Traditional cold outreach without timing or fit data leads to low connection and conversion rates.
Q: How can RevOps improve cold call performance?
A: RevOps should shift focus from volume to precision. Using platforms like Lusha, they can sync verified leads with live signals directly into workflows, improving targeting, hygiene, and attribution.
Q: What kind of signals increase cold call success rates?
A: Signals like recent hiring, competitor research, and tech adoption. Reps who call within days of these behaviors see 3x higher conversion and 40% better connection rates.
Q: What is Lusha’s Playlist Catalog?
A: A smart prospecting feature that delivers daily lead playlists based on your ICP, past wins, and live buyer signals. It updates automatically and integrates with your CRM and engagement stack.
