In sales prospecting, what separates the winners from everyone else?
Sure, having the skills to nurture leads once you get them in the door is essential for any good SDR. But without the right information to target prospects in the first place, you’re basically shouting into the void.
What really makes the difference between good and great is accurate data.
You might be tempted to spend hours tediously searching for and verifying contact information by hand, trying desperately to avoid that high email bounce rate.
But if you want to be a cut above the crowd, you need an email finder tool that’ll do the heavy lifting for you. After all, the less time you spend validating data, the more time you can spend moving qualified leads through your pipeline.
What is an email finder tool?
Email finder tools locate and verify business email addresses that have previously been made public — often in mere minutes. They typically use several different pathways to find correct CEO email addresses or employee contact information, sometimes by scouring the HTML code on company websites and social media pages to find as many reliable sources as possible to confirm the data.
Salespeople can use these automation tools in two ways:
- View verified prospects’ contact details directly on a webpage.
- Upload a list of hundreds or thousands of data fragments to get accurate contact information for each.
Essentially, an email finder tool is software that can turn an awkward first contact into a productive sales lead. And it’s particularly useful given that a staggering 42% of sales reps feel they don’t have enough information about their prospect before making a call. Where do they work? What’s their job title? What’s even their last name?
A good email finder tool can find — and, most importantly, validate — these details for you. A great one can do that and offer additional resources to smooth out and strengthen your sales process.
Benefits of using email finder tools
The biggest boon of using an email finder tool? Time savings. With the right tool, you can slash your email verification time from hours to just minutes. But you can also glean other benefits, including:
- Better marketing qualified leads (MQLs). Having already expressed interest in your product, MQLs are super valuable. With the right email address for these sales-ready prospects, you can quickly and actively engage them.
- High-value lists. It’s simple: high-value lists make you more money. This is especially true for running account-based marketing strategies that target a group of high-revenue-generating accounts.
- Reduced bounce rates. Email bounces mean your recipient’s address is invalid, your email’s hitting the spam folder, or you’ve got a low sender reputation. Mailchimp and HubSpot agree that the average bounce rate is around .40%, but you definitely want to stay under the critical threshold of around 2-5%. Keep your bounce rate low and cross incorrect addresses off your list with a strong email finder tool.
What you should look for in an email finder tool
Millions of profiles, powerful extensions, granular personal data — most tools claim to do it all. But with so many options out there, how do you pick the right one? Look for these four things:
- Data accuracy. The tool’s job is to not just find contact information, but find correct contact information. Look for software with a high accuracy rate.
- Value. You want a tool with integrity that provides top-notch services for the cost. While every tool has some level of inaccuracy, you’ll want to skip the ones that actually charge you for inaccurate contact data.
- Ease of integration. A tool that takes the headache out of processing? Great. One that integrates seamlessly into your existing sales systems? Even better.
- Perks. Some tools offer more comprehensive services than just email verification. Find a tool like Lusha, which gives you additional capabilities like buyer intent and CRM enrichment to ensure even the data you already have is up to date.
7 game-changing email finder tools
1. Lusha
A whopping 1 million+ sales pros use Lusha’s full-service sales intelligence solution to find and enrich prospects. And for good reason: this platform delivers accurate contact and company data based on more than a dozen filters, including emails, phone numbers, headquarter locations, annual revenue, and more.
But what really sets Lusha apart is its stellar hit rate and global reach. The brand offers more than 20 million verified, GDPR-compliant European contact details, as well as millions of U.S.-based data.
The best part? Lusha works wherever you’re working. The extension does its job over LinkedIn, B2B websites, your inbox, your calendar, even your CRM to find and verify details. The platform also integrates with all of your favorite tools like Salesforce, Hubspot, Pipedrive, Zapier, Bullhorn, Salesloft, and more.
But Lusha is way more than just an email finding tool. You can also access other key business-boosting capabilities like CRM enrichment and contact job change alerts. You can even include other data types, such as funding, technology, and intent data powered by Lusha’s partnership with Bombora.
What you get:
- A comprehensive platform plus an integrated Chrome extension that’s constantly working behind the scenes.
- Data transferred straight into your CRM and automatically updated in real time.
- Laser-focused, GDPR and CCPA-compliant contact lists in a matter of seconds.
- Strong international coverage: we’ve got contacts in the US, APAC, and EMEA.
Pricing: A free basic plan with five free contact credits per month, self-service plans starting at $29 per month, and an enterprise plan with customizable pricing.
2. ZoomInfo
Like Lusha, ZoomInfo is a sales intelligence platform that gives you access to professional profiles that include prospects’ job responsibilities, work experience, education, and social media profiles. ZoomInfo is the established player in the sales intelligence industry, with a whole host of features which, while useful, can take a while to get up and running — the onboarding process is long.
ZoomInfo’s database is by default US-centric. If you want access to contacts in the EU, expect to pay for an add-on.
What you get:
- Access to a database of more than 100 million contacts.
- A B2B search engine with more than 300 attribute and engagement filters.
- Add-on services, like cross-channel advertising, data cleansing, and talent search support.
Pricing: Multiple plan options with personalized pricing — typically higher than other solutions — based on need.
3. Cognism
Like other sales intelligence platforms, Cognism offers a suite of services that give your prospecting a nudge in the right direction. They also partner with Bombora to enable you to search not only by funding and job triggers, but also by intent data to help you find sales-ready prospects.
Their platform also integrates into Salesforce, HubSpot, SalesLoft, Outreach, and other sales tools.
What you get:
- International coverage in the EMEA, NAM, and APAC regions.
- GDPR-compliant contact lists free of contacts marked “do not call.”
- A platform for sales, marketing, and data collection.
Pricing: Multiple plans with pricing determined by a Cognism salesperson.
4. RocketReach
Heavy hitters like Google, Meta, and Microsoft use RocketReach to access more than millions of profiles. The tool curates a list of contacts based on location, job title, industry, company, and more. RocketReach integrates with most CRMs, and with the bulk lookup feature, you can instantly access thousands of prospects that align with what you’re searching for.
What you get:
- A browser extension that finds company connections on most websites.
- A “Company Info” tab that gives you the company details behind the site you’re browsing.
- Exportable CSV files for easy contact lookup.
Pricing: Plans starting at $39 per month.
5. Apollo
Apollo helps you find contacts from its vast database of more than 270 million contacts. While their global database isn’t as far-reaching as some competitors (they’re more US-focused), their proprietary platform is useful for finding, enriching, and engaging prospects.
What you get:
- A comprehensive platform for finding and calling customers.
- Customizable data-scoring models.
- Integrations with your Google calendar, web browser extension, LinkedIn presence, and CRM.
Pricing: A free basic plan and paid plans starting at $49 per month.
6. Snov.io
The Snov.io email finder boasts 500 million leads found, a 98% accuracy rate, and a 1.72-3.75% average bounce rate. Search for contact details by name, social profile, job position, company details, location, and more. If you have little to go on, Snov.io can help fill in the blanks.
The only downside? Your credits don’t roll over from month to month, so you’ll need to use ‘em or lose ‘em.
What you get:
- Pre-verified LinkedIn email addresses.
- An Email Verifier tool that validates collected emails.
- Bulk domain search options that can handle up to 20,000 domains at once.
Pricing: 50 initial free credits and paid plans starting at $39 per month.
7. Hunter.io
The Hunter email finder combines multiple sources of data — including different email formats, web-based addresses, and verification statuses — to maximize the reliability of its findings.
It’s a sound way to find and validate contact information, especially when used in tandem with Hunter.io’s database of 100 million addresses. Use Hunter through the web app, as a Chrome extension, directly inside Google Sheets, or as a way of bulk-enriching lists.
What you get:
- Email verification that accounts for multiple factors.
- Deliverability confidence scores on all non-validated addresses.
- Access to outreach campaign support.
Pricing: A free basic plan and paid plans starting at $34 per month.
Finding email addresses is just the beginning. Start prospecting like a pro with Lusha, a full-service intelligence solution designed for closing deals.
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