Here are five capabilities you might not have heard of yet that change how GTM teams work. 1.Record sales calls and turn them into intelligence that actually helps Lusha Conversations auto-records meetings, transcribes them, extracts action items, and syncs everything to your CRM. But the real star of the show is pattern analysis across calls. […]
Here are five capabilities you might not have heard of yet that change how GTM teams work.
1.Record sales calls and turn them into intelligence that actually helps
Lusha Conversations auto-records meetings, transcribes them, extracts action items, and syncs everything to your CRM. But the real star of the show is pattern analysis across calls.
What it shows you: Talk time ratios, objection patterns, what messaging actually works, coaching opportunities, follow-up suggestions. You’re not just documenting calls—you’re learning what closes deals versus what doesn’t.
The intelligence loop: Meeting insights feed back into prospecting. Lusha learns what types of accounts respond to what messaging, then pinpoints better recommendations for future outreach.
Setup: Connect your calendar. Lusha automatically joins and records sales meetings. That’s it.
2. Connect Lusha to Claude and prospect through conversation
This one requires approaching your Claude admin (probably IT) to approve Lusha’s custom connector. Once set up, you query Lusha’s 100M+ contacts directly inside Claude through natural language.
Setup: Claude.ai → Settings → Connectors → Add custom connector → Enter https://mcp.lusha.com → Authenticate.
What you can do: Here’s an example prompt: “Find 20 marketing directors at Series B fintech companies in New York, enrich the top 10 with emails, then draft personalized outreach for each one based on their company’s recent funding activity.”
Claude handles the prospecting, enrichment, research, and content creation in one conversation. No platform switching. No spreadsheets. Credits work identically to standard Lusha usage—1 credit per email, 5 per phone.
The unlock: Your favorite LLM becomes your prospecting workstation.
3. Let AI write (and send) your mail sequences
Lusha Engage generates complete email sequences with one click. Tell it your business goal (cold outreach, demo request, partnership), your tone, key value props, and personalization tags. It creates multi-touch sequences with subject lines, follow-ups, and timing.
The useful part: Upload CSVs (CRM exports, event attendees, webinar signups) directly into sequences. Set automation rules: new leads hit your list, they’re automatically added to the right sequence. No manual work. No delays.
Built-in intelligence: Track open rates, reply rates, and engagement in real-time. Optimize live sequences based on what’s actually working. Schedule sends for when prospects are most likely to respond.
Why this beats generic AI email tools: It’s connected to Lusha’s prospecting data. Find leads and launch sequences from one platform. No third-party integrations required.
4. Time to market: stop guessing when to reach out
Choose up to 50 intent topics relevant to your product (admins control this). Lusha tracks which companies are actively researching these topics and scores them: Very Hot (talking to vendors now), Hot (active buying journey), Warm (early exploration).
How to use it: Dashboard → Settings → Intent → Select topics → Save. Now filter company searches by intent level and specific topics. Export up to 10,000 companies at once showing intent scores and trending signals.
Strategic advantage: You’re not calling random accounts. You’re calling accounts actively researching solutions you sell, exactly when they’re ready to buy. Intent data integrates with your CRM at the company level—enrichment plus buyer intelligence in one workflow.
Credit cost: Intent signals are 1 credit per company for hiring/growth data, 1 credit per contact for job changes. Layer these onto searches before enriching contact details.
5. Get Lusha’s data anywhere
Install Lusha’s Chrome extension and suddenly every website you visit comes with built-in company and employee intelligence. Looking at a competitor’s site? The extension shows their headcount, funding, tech stack, and key employees – right there. Researching accounts on LinkedIn? Contact data and company profiles appear automatically.
What this looks like: You’re reading a company’s blog post. The Lusha extension sidebar shows you they’re Series B, using Salesforce and HubSpot, recently hit 200 employees, and here are their VP-level contacts with verified emails. You didn’t search for any of this. It’s just there.
Why it matters: Research happens where you already work—not in a separate prospecting platform. No context switching. No copying company names into search bars. Intelligence follows you.
The bottom line
Lusha is more than a B2B data intelligence platform. It offers prospecting intelligence (extension), conversational access (Claude MCP), automated outreach (Engage), buying signal detection (Intent), and call intelligence (Conversations).
Most teams use 20% of this. The ones winning in 2026 use all of it.
