Most companies wait 20+ minutes to follow up with inbound leads. By then, they’re gone. Learn how to cut your lead response time to 2 minutes using real-time enrichment—and watch demo bookings jump 142% like Suxeed did.
When a buyer fills out a form on your site, you have two minutes to respond.
That’s not an opinion. The data is clear: teams that reach out within 120 seconds convert up to 5x more leads than those who don’t. After 10 minutes, most prospects are gone. They’ve either moved on to a competitor or forgotten they filled out your form.
So what’s actually happening at your company? Your rep is probably getting to it in 20 to 30 minutes. Maybe longer.
That’s not because your team doesn’t care. Your system wasn’t built for speed.
The workflow killing your deals
Here’s the typical flow: A prospect enters their name and email. Marketing drops it into your CRM. One field gets logged. That’s it.
Now your SDR has to start digging. What company do they work for? What’s their title? What’s their phone number? Do they even fit your ICP?
Each lookup takes time. By the time your rep hits dial, the buyer’s already booked a demo with someone else.
This isn’t a pipeline problem or a lead generation problem. It’s a timing problem.
The tradeoff nobody can win
Marketing wants short forms. Short forms mean more volume. But your reps have zero context.
Sales wants data. They want title, company size, location. But longer forms kill conversion rates by half.
RevOps wants clean data that routes correctly. Marketing wants traffic. Sales wants context. Everyone wins at the expense of speed, which is the only thing that actually matters.
So for years, teams just… compromised. Slowly.
What real-time enrichment actually does
You don’t ask prospects to fill out endless fields. Enrichment fills them in.
Someone submits their email. Lusha’s API matches it against verified company and contact data. Missing fields appear instantly. Title. Department. Phone. Company. Location. Everything.
Your CRM gets a complete record. It routes automatically. Your SDR gets a Slack notification with full context. No manual lookups. No delays.
Your rep sees the alert and already knows everything they need to know.
Here’s what a two-minute workflow looks like
Step 1: Form submission (trigger enrichment instantly)
Step 2: Lusha API returns contact + company data
Step 3: Missing fields populate automatically
Step 4: CRM routes by region, company size, or segment
Step 5: Slack fires with full context
Step 6: Rep calls
That’s it. From submission to dial tone: under 120 seconds.
The numbers
Before: Form completion 34%, follow-up time 25 minutes, connect rate 12%, manual research 10-12 minutes per lead.
After: Form completion 62%, follow-up time 2 minutes, connect rate 31%, manual research 0 minutes.
That’s not just saving time. That’s a different business.
Real company, real results
Suxeed, a growing sales team, faced a quota problem. They needed more demos booked, faster.
They started using Lusha to quickly source and enrich leads with verified contact data. No more manual research. No more dead ends. Just complete records ready to reach out to immediately.
Expected demos: 8.
Actual demos booked: 19.
They surpassed quota by 142% in a single period. Nothing else changed about their process except speed and data quality.
Why this is actually a RevOps problem
This isn’t a marketing automation play. It’s infrastructure.
Real-time enrichment puts RevOps in control of how data enters and moves through your system. And it fixes everything downstream.
Data quality improves. Every record is complete and verified. No duplicates. No missing fields.
Routing works. With accurate titles and regions, leads hit the right rep first try instead of bouncing around.
Your metrics mean something. You can actually measure conversion rates, pipeline velocity, campaign impact.
Reps spend time selling. Not researching.
How to build this in your stack
You don’t need to rebuild. You need to plug in speed.
- HubSpot: Add Lusha enrichment right after your form trigger.
- Salesforce: Sync enriched data and route by attributes.
- Slack: Alert reps when leads land.
- Automation (Make, Zapier, n8n): Chain enrichment, scoring, and routing.
Pro tip: Run Lusha first. It covers most of your business data, so you only need other providers for edge cases. Faster. Cheaper.
The metrics that matter
- Speed to lead: How fast you follow up after submission.
- Lead completion: What percentage arrive with all key fields.
- Conversion to opportunity: How many actually enter your pipeline.
Watch these three. When they move, your whole funnel moves.
Why speed actually wins
Leads don’t disappear because you’re not generating them. They disappear because you’re too slow.
Two minutes. That’s the real deal.
The companies winning at inbound don’t have better marketers or better offers. They’re just faster. They removed the delays that kill deals.
Connect your forms to Lusha today. Measure your follow-up time this week. Show your team what happens when you operate at the speed of intent.
The difference between losing leads and converting them isn’t your product. It’s 118 seconds.
FAQs
The benchmark is 5 minutes. But honestly? Aim for under 2. Teams responding within one minute see a 391% increase in conversion rates compared to waiting 24+ hours. After 10 minutes, most leads are gone.
Run Lusha first. This matters for cost. Lusha’s data coverage is so comprehensive that most leads get fully enriched on the first pass. You only trigger secondary providers for edge cases. This cuts your overall enrichment costs by 30-40% compared to spreading requests across multiple tools. Same data quality. Less wasted credits.
Yes, but sequence matters. If you run expensive tools first and they miss data, you burn credits on duplicates. Lusha first = best ROI. It covers the majority of verified business data globally. You’ll need a secondary tool maybe 10-15% of the time—and you’ll know exactly when.
Yes. Shorter forms increase completion rates. Lusha’s data fills in the blanks automatically. You get volume without sacrificing data quality. This is the real trade-off solver marketing and sales have been arguing about for years.
Start simple: form submission → enrichment → CRM. Once that works, add Slack alerts. Then automate routing. You don’t need everything on day one.
Yes. Most workflows use Zapier, Make, or n8n—no code required. HubSpot and Salesforce have native Lusha integrations. You can get this live in a day.
