Remember how we used to listen to music? We used to burn CDs, but creating a playlist took hours because you needed to find the songs and determine the order. Then you’d listen to the same thing over and over again. That all changed with Spotify and Apple Music when they introduced truly personalized playlists. […]
Remember how we used to listen to music?
We used to burn CDs, but creating a playlist took hours because you needed to find the songs and determine the order. Then you’d listen to the same thing over and over again.
That all changed with Spotify and Apple Music when they introduced truly personalized playlists. Now, their platform knows you. You play two songs, and it continues with songs that match your taste. It’s effortless and personalized.
Well, this is exactly the change we wanted to drive in the sales world with Lusha Playlists, part of our broader shift toward Sales Streaming, a new way of selling where high-quality leads come to you, continuously.
Our goal was to design a system that will get to know you and recommend different Playlists of leads and opportunities. You’ll test them. If one works, you’ll keep going. If it doesn’t, you’ll switch it up.
Over time, the system will get smarter, learning your preferences, your style, and what drives results, until you consistently get the perfect list of prospects.
With this in mind, let’s break down everything you need to know about this new capability.
What are Playlists?
Most sales pros will tell you that the worst part of the sales process is prospecting.
Instead of spending time actually selling, reps are stuck piecing together spreadsheets, sifting through endless filters, and constantly updating lead lists. It’s tedious, manual, and not why you got into sales.
That’s where Playlists come in.
Playlists turn static lists into living, breathing streams of fresh, qualified leads that are updated automatically, all powered by Sales Streaming, Lusha’s system for delivering the right leads at the right time.
You set your preferences once including who you want to target, what kind of companies, roles, and signals. And from there, the system keeps the right prospects flowing into your pipeline.
All to eliminate endless searching and list maintenance, and give you a smarter, faster way to fill your funnel.
What are the main benefits?
Here’s how Playlists make prospecting way more personalized:
- Your list updates itself
Think of Playlists as your personal AI assistant. It keeps an eye out for new, relevant contacts and companies that match your ICP, and adds them automatically. No more digging through filters or building lists from scratch. (FYI: You can have up to five Playlists, each with a different ICP, domain, or motion.)
- Smart suggestions, tailored to you
Based on your targeting patterns, Playlists recommend the leads you should be going after or the ones that are most likely to convert.
- Flexible to your flow
Want fresh leads every day? Once a week? Prefer to hit pause while you focus on outreach? You’re in control. Playlists adapt to your workflow, not the other way around.
- Gets better the more you use it
Every action you take teaches the system. Over time, it learns what works for you, and what doesn’t, so the quality of your leads keeps getting better.
How to use Playlists
The best part? Getting started takes just one click.
- Create a list: Start by choosing to focus on companies or contacts, and build a list with a minimum of two contacts or companies.
- Turn on Playlists: Enable Playlists and choose how often you want your list to update (once, daily, or weekly).
- Sit back and let AI do the work: Watch as Playlists automatically identify and add high-potential prospects that perfectly fit your strategy.
Let your pipeline grow itself
Playlists are here to take the busywork out of prospecting, so you can spend less time building lists and more time closing deals.
As part of Sales Streaming, Playlists deliver a steady rhythm of leads without the grind.
Set it up once, let the system learn as you go, and watch your prospecting flow get faster and way more effective.
Because when the right leads find you, selling gets a whole lot easier.
To learn more about Playlists, check out the Help Center article >
Want to see Playlists in action? Check out our quick YouTube tutorial made just for you to learn how to get started and make the most out of this new feature.
