Form enrichment and personalization → +30% form submissions by auto-filling company info and tailoring content.
Domain scoring for RevOps → +15% lift in closed-won by prioritizing high-fit accounts.
Domain overview for sales prep → 10% less prep time with enriched account snapshots in CRM.
One click enrichment in Salesforce → reps save time with instant verified contact details inside their workflow.
Together, these workflows give us cleaner data, faster handoffs, and more time selling—and they can be copied in under an hour.
At Lusha, we like to say we don’t just build data and automation tools, we live by them. Our own RevOps, Sales, and Marketing teams use Lusha every single day, not as a demo, but as the foundation of how we run pipeline, manage data, and stay focused on selling instead of admin work.
We know the pressure that comes with hitting revenue targets, keeping CRM data clean, and making sure every meeting starts with the right context. That’s why we decided to share how we use the Lusha API inside our own workflows. These aren’t theoretical examples. They are real internal recipes that anyone can copy in less than an afternoon, and they’ve already saved our teams hours of manual work while boosting efficiency in measurable ways.
Here are four use cases we rely on every day:
01. Form enrichment and personalized content
Who uses it: Marketing ops
Our marketing team enriches contact forms automatically with verified person and company data as soon as a visitor starts typing their work email. We even added a layer of AI that adapts the on-page value proposition based on the enriched details. For example, if the company is in SaaS, the messaging shifts to highlight integrations that matter to SaaS teams.
The impact: A 30 percent increase in completed form submissions once visitors saw more relevant, tailored content.
How you can do it: Connect your form handler (HubSpot, Marketo, or a custom form) to the Lusha API, enrich fields in real time, and adjust messaging to speak the visitor’s language.
02. Domain scoring for RevOps
Who uses it: RevOps
Our RevOps team enriches every new account with company data, then applies a scoring model to identify whether it matches our ICP. The score considers factors like industry, company size, geography, tech stack, and hiring activity. This lets us prioritize the highest-value accounts quickly and route them to sales with confidence.
The impact: A 15 percent increase in closed-won opportunities by focusing effort on high-fit accounts instead of treating every lead the same.
How you can do it: Build a simple scoring model with the signals that matter most to you. Sync the score into your CRM so sales reps can see which accounts deserve attention first.
03. Domain overview for sales prep
Who uses it: Account executives and SDRs
Before any sales meeting, our teams enrich inbound leads and target accounts in Salesforce with key company details. Instead of researching for 20 minutes across multiple tabs, reps open the record and see everything they need in one view: company size, headquarters, recent funding, hiring signals, and more.
The impact: Sales prep time dropped by 10 percent, giving reps more time for conversations instead of research.
How you can do it: Turn on enrichment for every new lead or account in your CRM, and display the key fields in a single overview panel that reps can trust.
04. One click enrichment inside Salesforce
Who uses it: Sales and customer success
We added a simple “enrich” button inside Salesforce. When a rep clicks it, the Lusha API fills in missing fields with verified emails, phone numbers, and company details. There’s no need to switch tools or copy and paste from spreadsheets.
The impact: Reps spend about 10 percent less time updating records manually, and adoption went up because the workflow fits right where they already work.
How you can do it: Add a custom action to your CRM that calls the Lusha API. Keep it simple. Make sure the button only updates empty fields so data stays clean and trusted.
What all of this adds up to
These workflows may sound small, but together they form the backbone of how we operate: cleaner data for better reporting, smarter prioritization so we focus on the right accounts, and less manual work so every team has more time for selling and customer conversations.
Try it in your own stack
Here’s a quick way to get started:
Turn on auto enrichment for new leads and accounts to keep your CRM clean.
Add a basic scoring model so your best accounts rise to the top.
Give reps a one click enrich button inside your CRM.
Measure coverage, bounce rate, and win rate by score to prove the value.
These are the same workflows that help us move faster every day, and you can set them up in less than an hour.
Frequently asked questions
The Lusha API is a developer-friendly interface that lets you enrich contacts, companies, and workflows directly inside your CRM, forms, or automation tools.
Our database of 280M+ contacts is verified daily. We cross-check multiple data sources and apply strict compliance standards, so phone and email accuracy remains at industry-leading levels.
Yes. While the Lusha API is powerful for custom workflows, you can also use prebuilt integrations with Salesforce, HubSpot, Zoho, and Zapier to get started without code.
Signals are live updates on job changes, funding rounds, hiring trends, and tech stack changes. They help RevOps and sales teams act when prospects are most likely to buy.
The Model Context Protocol (MCP) connects Lusha’s verified data into AI and automation tools. This means you can stream accurate contacts and signals directly into AI-powered workflows.
Most of the examples in this post—like one click enrichment or form enrichment—can be set up in less than an hour. More advanced automation (like scoring models) may take a day.
Absolutely. Lusha is designed for both small GTM teams and enterprise RevOps organizations. You can start with a single workflow and expand to full automation across sales, marketing, and customer success.
