Zoho CRM records often lack critical fields.
Lusha enriches new and updated contacts in real time.
Verified emails, phones, and titles flow directly into Zoho.
Use cases: inbound leads, bulk lists, renewals.
Success measured in connect rates, pipeline, and time saved.
Zoho CRM is a powerful system of record, but new contacts often come in incomplete: no verified email, no phone number, missing title or seniority. Reps then spend hours researching—or worse, skip the lead entirely. For RevOps, that means poor routing, wasted campaigns, and lost pipeline.
How Zoho + Lusha solves this
With Lusha’s enrichment integrated directly into Zoho via workflows or webhooks, every new contact or lead is automatically updated with accurate, verified data. Instead of manually patching records, RevOps gets a CRM that stays clean and complete.
Step-by-step workflow
Trigger in Zoho CRM
When a new contact is created or an existing one updated (e.g., missing email).
Webhook to Lusha
Zoho workflow sends first/last name + company to Lusha’s API.Automatic enrichment
Lusha returns verified fields (work email, title, phone, seniority, department).Sync back into Zoho
Fields are updated in Zoho CRM automatically.Optional routing
If seniority = VP or higher, notify AE via Slack or assign to enterprise team.
Use cases
- Inbound leads: Ensure every form submission hitting Zoho is enriched with full decision-maker details.
- Bulk lists: Upload CSVs to Zoho → run workflow → Lusha enriches all missing contacts.
- Renewals/expansion: When accounts are updated in Zoho, Lusha ensures contacts are fresh and verified.
Metrics to track
- % of new contacts enriched by Lusha on first pass.
- Average connect rate increase after enrichment (emails/phones).
- Time saved by reps on manual research.
- Pipeline sourced from enriched Zoho contacts vs. raw.
FAQs
No. Zoho workflows + Lusha API/webhooks can be configured with minimal DevOps effort.
Lusha delivers 95% verified email accuracy and 90% phone accuracy.
No. Lusha enrichment updates existing Zoho records rather than creating duplicates.
Yes. Lusha supports company-level enrichment (firmographics, industry, size).
