Q21, founded in 2015, has been established to harvest, export and sell Icelandic glacier water to companies and consumers worldwide, with a primary focus on Europe, the Middle East and Asia. Glacier water is melted under theice and is then filtered through lava in the mountain and comes up in the source with a very low TDS (Total Dissolved Solids), very low nitrate, and PH between 8-9. It is considered amongst the purest waters on the planet. Bottled water has emerged as a true beverage industry phenomenon in virtually every major geographical region of the world. It is the fastest growing beverage in the world. The purity of the water is an opportunity for high-end alcoholic beverage and cosmetic producers who wish to differentiate themselves from their competition; and also for the health sector, where the demand for pure water is currently met primarily through the use of costly reverse osmosis equipment.