New Standard was founded on the idea of change. We believe that transforming the fashion system is necessary to face humanity's most significant environmental and climate challenges – and are convinced that everyone can make a difference. Our way? Weaving style, quality, and comfort together with responsible practices. Creating the building blocks of a wardrobe that stand the test of time. Empowering you with the information needed to make better decisions. Our clothes are inspired by yesterday, designed for now, and constructed for tomorrow. We don't chase trends or design for seasons. Instead, we focus on perfecting a permanent collection of essentials that will serve their purpose for years to come. Our clothes are 100% recycled, and their CO2 footprint is 50% compared to the same items made from virgin materials. Our manufacturing process also requires 99.9% less water and 50% less energy. In addition, it's free of dyes and harmful chemicals. From rising sea levels to extreme rainfall and more powerful heatwaves, the consequences of climate change can no longer be ignored – either by society or the fashion industry. We need to halve fashion's emissions during this decade to stay within the Paris Agreement's 1.5-degree target. We want to be the driving force fostering our industry towards greater ecological integrity through everything we do and work together with other brands, manufacturers, policymakers, and consumers to accelerate the systemic change the world needs to see from us.