Woman’s Talk is the Korea’s first fashion-beauty mobile video commerce. Woman’s Talk, founded by Cracle Factory Co. Ltd., aims to enhance the mobile shopping experience by helping customers discover and share the latest products and trends via short-form videos. The Woman’s Talk team of video show hosts – including celebrities, YouTuber, online content creators and W-Crew (its own influencers) – provides product reviews and experts’ tips on fashion and beauty. The videos can assist the brands with the social media marketing they need and in return Woman’s Talk can provide the products with more reasonable price to the consumers.