ISA is the first and only school in East Africa offering professional training in the disciplines Advertising, Brand Management and Public Relations More appropriately referred to as a ‘finishing school’ for college and university graduates who want to enter the communications field, it complements the academics the students go through and makes them ready for the real work environment through an intensive practical program. ISA is adopting technology to scale this vital offering across key African markets With a curriculum that has been developed by industry experts, based on their observations of the gaps that need to be filled in order to get students well fitted into the industry , the content is well grounded on developing practical skills and knowledge.