Alexander Babbage is a leading Location Analytics and Insights firm. Our proprietary SaaS system, TruTrade® is the definitive platform for analyzing massive mobile data (IoT) at scale to understand who visits specific destinations – physical places people go and transact business. Our clients own and operate some of the most innovative experiential destinations in North America including shopping centers, retail, dining, entertainment, tourism, arts, and finance. At Babbage, we help clients understand not only who is visiting their location, but also their frequency, their value, their motivations and how to generate more business from them – by audience, geography and spend. TruTrade delivers the SaaS dashboard clients need to manage their assets - backed by the deep industry expertise of Babbage in how to apply these unique insights.