GUSH shoes & accessories was founded as a brand for the discerning ladies and gentlemen of the new century. Well traveled, well read, well educated but still true to their roots. Who believe the true essence of design still exists and do not cave under mass pressure and stay strong to their values. Started by Vrinda, a National Institute of Fashion Technology graduate with Manav, a Business Studies graduate & a lawyer! Two friends, each with a very distinct style but common passion ~ to create beautiful, timeless pieces to express their love and passion for design. In this age of mass production and fast collections, GUSH humbly bows down to the age-old Indian pride of ‘karigari’. Raw materials are carefully selected to create design that is environmentally aware and cruelty free. Each product is modern in design sensibility but handcrafted meticulously using traditional craftsmanship techniques to ensure the finest quality.