FOLKL helps organisations make the right decisions. ‘FOLKL’ is a derivative of ‘folk’ (people in general, relating to the traditional art or culture of a community or nation), and ‘focal’ (relating to the centre or the most important part). FOLKL is a research company comprising multi-disciplinary thinkers, with a vision to understand public opinion and human behaviour in greater depth. People are our priority. We are interested in not just asking ‘how’, but ‘why’ things happen and people do the things they do. Our philosophy is rooted in a "community-up" approach. 
We use qualitative research methods to uncover insights that deliver clarity, direction and confidence to help our clients unlock opportunity.