The first Clean Beauty platform to focus on what's in the products, rather than what's not. We recognize that 'toxin-free' products are healthier, but what about clean, vegan and natural ingredients that still cause sensitivity and irritation? For example, lemon and various essential oils. We do all the heavy-lifting. We investigate, educate, and curate clean beauty products to showcase the absolute best, focusing on not just natural or clean formulations, but most importantly ones that are compatible with even the most sensitive skin. Consumers and brands are so consumed with the immediate effect of skincare, and that instant glow while overlooking longterm effects that sensitize the skin causing more harm than good. Healthy skin for life is our mission!