We support founders and CEOs in developing sustainable business models that balance purpose and profit. We call them zebras inspired by the Zebras Unite movement and our favorite animal 🦓...) Zebras do not compromise people or planet. They build their organization for the long-term. Zebra companies hear, help and heal the customers they serve. They work together and build communities. Their individual input results in stronger collective output. Want to become a zebra? Yes, we’ve heard that it’s much more popular to become a unicorn. But the problem with unicorns is… that there aren’t any. They are not real. It is much more useful to decide to do something that is possible. Build a company that makes a positive impact on the world by being sustainable and adding value to the society and planet we depend on.