GenBridge Capital（启承资本）is a Beijing-based private equity firm that invests in China's next generation consumer companies. GenBridge’s vision is to capture growth opportunities in China’s next generation of consumer companies with capital, strategic guidance and operational expertise. GenBridge Capital is a local market specialist that has an in-depth understanding of China’s ongoing trend of consumption upgrade to help identify winners in the digital economy. GenBridge Capital’s diverse team is well-positioned to capitalize on growth investments resulting from the changing consumption patterns driven by China’s new generation of consumers and technologies, as well as the increased market share of domestic brands. The team stays ahead of trends through consistent and disciplined sector focus and utilizes proprietary data-drive sourcing and diligence methodology. GenBridge Capital is the only consumer private equity firm with a clear dedicated sponsor that is able to directly provide leverageable resources and bring tangible results. GenBridge has built successful partnerships with many industry leaders such as JD and Tencent. GenBridge Capital was founded by Robert Chang and Victor Zhang with an initial Fund I size of 512m USD raised in 2017. Genbridge’s notable investments include JD Logistics, Qdama, Aihuishou and Real Pet Food Company, among others. www.genbridgecapital.com