2% is a fund-raising initiative. We sell comfortable clothe with a mission and message to promote inclusiveness and patience. And our profits goes towards helping children. Everything is sustainably sourced and produced. We are 98% the same Regardless of our appearance, origin, age, orientation or beliefs. It is the 2% that makes us unique and interesting. And it's the 2% extra patience we have that makes a difference. In traffic, in the grocery store, on the train, on the sidewalk, in meetings, at the dinner table. Sometimes people are having a bad day - like we all do from time to time. And could use 2% patience from you. Breathe twice, and help lift their day. We want to spread a culture of patience and inclusiveness to all parts of the world. And help others achieve the same freedoms we have. So we can create the world we want to live in. Together. We are all 2% special !